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Sep
18
TJ Maxx Mobile Digital OOH Game
Filed Under Advertising, Digital Signage, Social Networking, digital ooh | Leave a Comment
Quick mobile post.
Walking to Bryant Park in NYC and stumbled across TJ Maxx doing a street team promo.
While I don’t shop there, they seemed to be drawing quite the crowd. General idea is a big-ass truck with 3-paned digital screens. I was in a rush but it looked like you played the game collecting things, that then got you points against another “shopper” and collected you items and based on your scores you may win after they tell you how much you saved over shopping at Macy’s (4 blocks away).
My guess is this came with a “insert your email address here and we’ll tell you what you may have won” but folks looked pretty entertained/engaged. I’d say it’s a win in the street team space.
pics after the break…
Jan
23
Toronto Digital Signage Mixer Update - January 24th, 2008
Filed Under Digital Signage, Event, Social Networking | Leave a Comment
A reminder to all those in Toronto, surrounding area, or just visiting from out of town to kick me in the arse for my 13th birthday, that 2008’s first Toronto Mixer is upon us.
This one gets started tomorrow and is hosted by Broadsign and Artisan.
Details:
Where: Six Steps, Downtown Toronto - 53 Colbourne Lane
When: Jan 24th, 6:30 - whenever
Looking forward to seeing y’all!
Apr
9
Video Phones, Digital Signage and Some Interesting Ideas
Filed Under Advertising, Digital Signage, Mobile, Social Networking | 3 Comments
I was up way too early this morning (for me anyway) and happened to have the TV on while I was working. Low and behold I see an ad/infomercial complete with Captain Kirk…err…Willam Shatner,
pumping Rogers’ new video phone:
Pretty cool little service that allows you to call someone and turn on video calling with 1 button push. I heard on the infomercial that they’re giving the service away free for 36 months (now if only I could get them to do that for my blackberry plan I’d be smiling)
Now where I started thinking this was cool was its potential application to Digital Signage.
Read more
Mar
26
In Search of Compelling, Ad-Driven Digital Signage Content
Filed Under Advertising, Digital Signage, Social Networking | 1 Comment
I was reading through the full Bob Garfield AdAge article again and started relating it back to some interesting conversations I’ve had with both experienced Digital Signage Network Operators and Brands on best practices in advertising, given the general advertising landscape and consumer consumption thereof. I had some thoughts that I thought I would throw out there after this comment from Bob Garfield made me pause:
Consumers may not much care for commercials, but they like goods and services just fine and are in constant search of information about them. Oddly, in its obsession with not repelling audiences, advertising over the past two decades has provided more and more production spectacle, more and more belly laughs, but less and less information. Very quickly, because information is at its very core, the online world will fill the vacuum.
While Mr. Garfield is speaking about the propensity for/likelihood of Online to displace traditional ad mediums (Digital Signage isn’t high enough on the radar yet) due to the Internet’s inherent ability to fill the content/info void
it bodes well for Digital Signage as well and we may want to take heed and rethink ads on these networks.
Mar
26
Bob Garfield on Ad Age
Filed Under Advertising, Digital Signage, Mobile, Social Networking | 1 Comment
Great article that sums up current attitudes on media shifts that is getting a lot of attention in the Blogosphere. Great reading for anyone who buys, sells or even consumes media.
Mar
5
User Generated Ad Content for Digital Signage?
Filed Under Advertising, Digital Signage, Social Networking | 1 Comment
I just found an interesting site for brands to get content made on the cheap:
The creator is an Italian guy now living in Brooklyn. He’s a little quirky but he tries to describe the service here: http://www.zooppa.com/contest/5#2
Basically,the idea is: Read more
Feb
17
More Social Networking on Mobile
Filed Under Digital Signage, Mobile, Social Networking | Leave a Comment
Last month I wrote about Social Networking and mobility and where I thought it could go. Looks like things are continuing to move ahead in this area.
I just saw an article on TechCrunch that talked a bit more about a new solution in this space.
Down2Night is a service that integrates local events and venues and allows you to create alerts for yourself. It’s a combination of a voting style Digg service (you get alerts for the top voted venues/events) and the beginnings of a social networking application (in my eyes) because you could link it to networks of friends, have top voters profiled for successful events, etc. I’m not sure if you can also vote with your phone at this point.
I wrote last time that EVite would probably enter this market eventually and Down2Night might be a good acquisition target for them.
I could even see this being a good tie in for content for Digital Signage for some of the In-Bar networks that are being set up as you can provide relevant content at the bar produced by users that are both at the bar and elsewhere - almost a placed based self promotion marketplace…and we all like to self-promote now, don’t we.
Feb
13
CogMap: Org Charts for Dummies
Filed Under Social Networking, Tools | Leave a Comment
If you’re in sales, I highly reco this tool.
The wikipedia of org charts:
http://www.cogmap.com.
I’m a big believer in sharing 
Jan
17
Social networking and the mobility effect
Filed Under Digital Signage, Mobile, Social Networking | 4 Comments
I had an interesting chat at a (alcohol fuelled) birthday party the other night with a couple of guys; one in the online ad and P2P biz and the other in the mobile business (he works for one of the major carriers in Canada). Both very smart guys.
The chat centered around mobile social networking (gag!) and Evite type apps (we all got invited to the birthday via E-Vite and some people were whining about it).
While the whole “social networking” craze makes me shake my head most of the time, for a number of reasons (likely more on that later), I do have interest in the idea of social presence (yes, vernacular circa 2003) centric applications - social connectivity/distribution, if you will.
