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May
26
For those who have been around the space for a while, Bill Gerba is a mainstay in the digital signage / digital OOH space.
He and his wife just had a new little one: http://digitalsignagenews.blogspot.com/2008/05/another-thing-that-keeps-me-up-at-night.html
While I have a hard enough time getting sleep without one of these, my full congrats to Bill and family. Head on over to the link above and leave your well wishes in the comments.
Congrats Bill!
Apr
24
April 2008 Digital Signage Mixer - Toronto
Filed Under Advertising, Digital Signage, Event | Leave a Comment
Per the honourable Dave Haynes (hey! give me (and him) some latitude…I’m in a good mood); the monthly mixers have begun yet again!
DSE, TAB, Mediapost and more (the OutFront conference is tomorrow) have all made it a point to over-do the DOOH conference agenda in the last couple of weeks…and given (from what the agency planners are telling me) we’re all tired of hearing the same thing over and over, it’s about time we have a little cocktail party back on the home front and do it up again like we Canadians do.
The next Mixer is at Alice Fazoolli’s this thurs. An all round romp and good time. Feel bad but I’m out of town for the festivities but if you’re in town, I highly suggest you attend
I’m actually moving to NYC in a month and am thinking we should start the same thing in the City. I’ll pay for apps and food if anyone is interested in starting this round table in New York for May/June? Send me an email or comment below if you want to join/participate
Apr
22
Digital Out Of Home Forum in New York
Filed Under Advertising, Digital Signage, Event | 1 Comment
Tomorrow (April 23rd, 2008) is Mediapost’s Digital Out Of Home Forum at the Yale Club of New York.
It’s nice to see such a great turn out of both speakers and attendees at an event sponsored by one of the major media publications.
Here’s some of the speakers, which form a good round up of both venue operators, media aggregators and agencies:
If you’re in the area, give me a holler.
| Suzanne Alecia | President, Out-of-Home Video Advertising Bureau |
| Kelly Andrews | Senior Vice President, Research Director, MediaVest Group |
| Andy Batkin | CEO, ProLink Media |
| Mike Bloxham | Director of Insight & Research, Center for Media Design, Ball State University |
| Peter Bowen | Founder and CEO, SeeSaw Networks |
| Virginia Cargill | President and CEO, CBS Outernet |
| Norm Chait | Vice President, Director of Out-Of-Home, MediaVest USA |
| Robert Davidman | Chairman and CEO, EarthQuake Media |
| PJ Ewing | Senior Vice President of Media Sales, Channel M |
| Richard Fisher | President, Premier Retail Networks |
| Mark French | Senior Vice President and General Manager, NBC Everywhere |
| Alice Gold | Vice President, Marketing Insights, OTX Research |
| Rocky Gunderson | Founder, Vice President Marketing & Network Development, SeeSaw Networks |
| Tim Hanlon | Executive Vice President, Ventures, Denuo |
| Todd Hansen | Chief Operating Officer, Posterscope USA |
| Jim Harris | CEO, The Wall Street Journal Office Media Network |
| Dale Herigstad | Chief Creative Officer, Schematic |
| Tony Jarvis | Executive Vice President, Global Research, Clear Channel Outdoor |
| Jeff Jensen | President, Adspace Networks |
| David Krupp | Managing Director, Kinetic |
| Ryan Laul | Managing Director, Hyperspace |
| David Leider | CEO, Gas Station TV |
| Paul Lindstrom | Senior Vice President, Nielsen Strategic Media Research |
| Joe Mandese | Editor-in-Chief, MediaPost |
| John Marson | Senior Manager, Media Planning, Kraft Foods |
| John McMenamin | Executive Vice President, Sales & Strategy, Ripple |
| Lon Otremba | CEO, Access 360 Media |
| Patrick Quinn | President and CEO, PQ Media |
| Dennis Roche | U.S. President, Zoom Media & Marketing |
| Dario Santana | CEO and President, NTN Buzztime Inc. |
| Jim Spaeth | Founding Partner, Sequent Partners |
| Jack Sullivan | Senior Vice President/Out-of-Home Media Director, Starcom USA |
| David Turman | Director OOH, Spark Communications |
| Diane Williams | Analyst, Custom Research Services, Arbitron |
| David Womeldorf | Executive Vice President, Marketing and Products, BroadSign |
| David Yacullo | President & CEO, Outdoor Media Group, Outdoor Media Alliance, Outdoor Imaging |
Apr
12
TAB Launches “Eyes On” Ratings in Boca Raton
Filed Under Advertising, Digital Signage, Event, metrics | Leave a Comment
TAB (a.k.a. The Traffic Audit Bureau for Media Measurement) is a Not-For-Profit measurement bureau dedicated to the Outdoor industry. Their mission is to standardize and regulate the circulation numbers of Out of Home media. The equivalent in Canada is COMB. COMB has long had circulation standards that advertisers accept (in varying degrees) and many of Canada’s more mature networks have been involved with them or rated by them for some time.
TAB works with advertisers, agencies and media sellers to provide standard rating and buying metrics. The idea is to go beyond the “partisan, per incident, pay as you play” approach of proving the worth of your outdoor media with one-off research reports, and get down to an audited standard that everyone recognizes. They are launching and intro’ing their new “Eyes On” Rating systems this weekend.
I’m excited about this because it’s a step towards creating a mature, audience based rating system for Outdoor that you can integrate into large, multi buy campaigns for sales purposes. Toronto’s own Kelly McGillivray from PeopleCount was involved in the development.
The conference will be in Boca Raton, Florida, starting Sunday night.
It should be an interesting conference. Lots of folks headed down. The show is hosted by Lamar’s Sean Riley and Starcom’s own Jack Sullivan.
This is getting silly but I’m writing this in Laguardia in NYC as I get on a plane to head back to Toronto, rest up and then get on a plane to go to Boca tomorrow. If you’re headed down, send me an email. I think I’m just going for the sun (it’s not nice weather in Toronto right now) but I’m told I’ll learn a lot too so that’s good :)
Feb
26
Well. Now that I’m all packed and grinning ear to ear, it’s time to get the heck out of this brutal Canadian snowstorm (supposed to be 8 inches/15 cm today) and off to Vegas (where it’s going to be 20 degrees celcius - 70F)
I’ll be down there with my company, ADCENTRICITY, and if you want to get a hold of me, can be reached on my cell at
The fine folks from Hughes/Helius were kind enough to offer us some meeting space in their extra booth and so we will likely be spending a lot of time kicking it at the front of the show in amongst the Integrators and Hardware/Software smarts that will be at the show.
We will be at booth # 323 if you want to swing by and say hi.
Happy Vegas hunting!
Feb
5
Well, Screen Expo Europe kicks off today with the a lot of excitement.
Mark Pigou from Retail Events was kind enough to pass on the next 2 viral videos on Radio and TV, You can watch them here
Jan
24
POPAI Digital Signage Awards - Extension to Feb 1
Filed Under Advertising, Digital Signage, Event | 2 Comments
This is a knockoff post of of Bill’s but since I’m one of Bill’s lackeys on the awards committee and a judge, I wanted to get this out to more folks.
POPAI is about 70 years old and has been the major awards presenter (and association) in the retail industry for some time. The award judging and ceremony is 
in Chicago at GlobalShop, which is THE industry event for retail solutions and creativity - maybe after the NRF.
Anyhoo…They’ve created a new award for Digital Signage, recognizing excellence and creativity in our field. per their site:
Digital Signage is a network of digital displays that are centrally managed and addressable for targeted information, entertainment, merchandising and advertising.
Each year, the industry’s best will vie for top honors in the Digital Signage Awards contest. This contest highlights and acknowledges excellence in retail digital signage. As we recognize the importance of this emerging media to marketing and advertising strategy, POPAI’s Digital Signage Awards contest will help raise the standards in digital signage. The 2008 Digital Signage Awards will prove to be both exciting and innovative.
If you’ve got something to show off, Go here and download the entry form. Entries are due Feb 1.
…and yes…it’s pathetic but Bill & Ted’s Excellent adventure wasn’t an accident….right Gerba? 
Jan
23
Toronto Digital Signage Mixer Update - January 24th, 2008
Filed Under Digital Signage, Event, Social Networking | Leave a Comment
A reminder to all those in Toronto, surrounding area, or just visiting from out of town to kick me in the arse for my 13th birthday, that 2008’s first Toronto Mixer is upon us.
This one gets started tomorrow and is hosted by Broadsign and Artisan.
Details:
Where: Six Steps, Downtown Toronto - 53 Colbourne Lane
When: Jan 24th, 6:30 - whenever
Looking forward to seeing y’all!
Jan
11
Digital Signage Mac Spoof
Filed Under Advertising, Digital Signage, Event, humor | Leave a Comment
Well at least SOMEONE has a sense of humor about the Digital OOH industry.
Found this across the pond on Adrian’s site yet again.
Screen Expo Europe has put together a nice little spoof page to promote their upcoming event based on the oh so famous Mac/PC ads.
Good for a giggle and worth sending around to folks who still don’t understand why you left your old job with traditional media to jump into the Digital OOH game
There’s 2 spots currently up and 2 more to come.
This reminded me of another great post from the summer in the same light:
Jan
3
First Toronto Digital Signage Mixer of ‘08 Announced - Jan 24th
Filed Under Digital Signage, Event | 1 Comment
It seems somewhat appropriate, given the month I’ve “taken off” from writing, that my first post of 2008 is to announce the first Toronto Digital Signage Mixer of 2008.
Dave Haynes at Broadsign and Stephen Ghigliotty over at Artisan have stepped up as the hosts this time around.
Details:
Where: Six Steps, Downtown Toronto
When: Jan 24th, 6:30 - whenever
Looking forward to seeing all who can make it.
Cheers and Happy New Year. I’ll be back posting away soon….
