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Kudos to the fine folks at Captivate, Land Rover and Y&R/Mediaedge:cia

I’ve been harping on now about (Stephen Randall’s) New Media Triad for a while.  Trying to explain to people that with Digital OOH’s IP connected screens and social media’s crazy speed and connectedness that it’s about time that creative agencies and media agencies start learning how the hell to INTEGRATE Digital OOH into a broader spectrum program that ties the various aspects of all of this “connectedness” together using Digital OOH as a “promotion base”, attract people with things like Twitter keywords and drive them to various web or social properties for engagement and involvement.

Let me tell you, it has not always been an easy sell - especially for those who don’t understand how easily all of these things connect and can be launched/integrated.

So I’m happy to give kudos to the folks at Land Rover, who I assume launched this program through their creative/media agencies Y&R & MediaEdge here in New York, promoting Land Rover’s semi-private retail launch event here in NY, promoting it on Captivate screens.

General idea?  Use Captivate screens, promoting the SUVs with sexy media with a Twitter keyword of #lrny.  This keyword allows you to tweet news to a searchable twitter tag (above) that let’s you comment on the event.  You can even use twitpic to post photos while there.

And all the while you get folks twittering about the event and vehicles here:

Now all they have to do to make me happy is integrate those tweets back into the ads to further engage consumers!

Well done guys!  Creative maturity starts to hit the DOOH scene!

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In case anyone is interested in attending the presentation, the ARF (Advertising Research Foundation) is holding their re:Think conference and expo next week.

For those on the agency side of the business, Graeme Spicer is speaking about the new realities of the Digital Path to Purchase on March 31st.  This isn’t an ADCENTRICITY event (so I’m allowed to post it here ), it’s focused on research and innovating using digital touchpoints to engage the consumer throughout the purchase path.

It should be good (and I’m not just saying that)

Details:

LIVE PRESENTATION >> 2009 re:think, The ARF 55th Annual Conference

March 31, 2009, New York, NY

THE DIGITAL PATH TO PURCHASE

Shopper marketing at the point-of-purchase and along the path-to-purchase is going digital. Digital Out-of-Home media is now more than ever a critical element of a 360 degree marketing mix. Join ADCENTRICITY, North America’s foremost Digital Out-of-Home media strategy firm for a complete learning session. We will be exploring the trends, effects and measurement landscape of digital Out-of-Home advertising in North America. RSVP to chelsey@adcentricity.com to receive a VIP presentation package prior to the event.

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I like DOOH.  Do you? According to Bill Gerba on twitter, I may have 10 minutes of my 15 minutes of fame left after Sonya Rosas took my first 5.

Yes, I know I look hung over.  It’s Vegas - gimme a break

Thanks Sonya!

Had fun at the show.  Great new friends and clients met.  It’s going to be an active year

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OK…so apparently there was a cake so I should stop whining…but I was in Vegas and it went on during ADCENTRICITY’s ski day outing.

Pics can be found here

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Digital Signage Expo is about to get ramped up.  For those of you who don’t know, it’s the main event dedicated to all things Digital Signage/Digital OOH related in North America.

Graeme Spicer and I will be floating around.

Hope to see you in NV!

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I’m a born capitalist and so had to smile when I read this article this morning with a quote from Richard Branson when he was in Toronto for Canada’s Advertising Week:

“I hate the idea of government’s intervening to save business. Companies should be like trees. If they’re inefficient, they should die and make way for new trees. [Although] saving banks was an absolute necessity. Not saving the banks would have been horrendous.”

Unfortunately, there’s going to be a lot of “death” this year…be it retailer, media companies or our own little corner in DOOH but it will only make us stronger going forward

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For those who do not know about it, the fine folks at The Strategy Institute are hosting the Third Annual Digital Out Of Home Investor Conference starting tomorrow at the Hilton New York.

Past attendees have said good things about it and if you’re interested in investing in or getting investment, as I know many of you are, it may be a good one to attend.

I, unfortunately, got pulled away to Chicago on the Tuesday but will be speaking on the 8th in the morning if you want to chat.  Graeme Spicer from my organization will be there for the Tuesday

Details on the event can be found here

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For those who have been around the space for a while, Bill Gerba is a mainstay in the digital signage / digital OOH space.

He and his wife just had a new little one: http://digitalsignagenews.blogspot.com/2008/05/another-thing-that-keeps-me-up-at-night.html

While I have a hard enough time getting sleep without one of these, my full congrats to Bill and family.  Head on over to the link above and leave your well wishes in the comments.

Congrats Bill!

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Per the honourable Dave Haynes (hey! give me (and him) some latitude…I’m in a good mood); the monthly mixers have begun yet again!

DSE, TAB, Mediapost and more (the OutFront conference is tomorrow) have all made it a point to over-do the DOOH conference agenda in the last couple of weeks…and given  (from what the agency planners are telling me) we’re all tired of hearing the same thing over and over, it’s about time we have a little cocktail party back on the home front and do it up again like we Canadians do.

The next Mixer is at Alice Fazoolli’s this thurs.  An all round romp and good time.  Feel bad but I’m out of town for the festivities but if you’re in town, I highly suggest you attend

I’m actually moving to NYC in a month and am thinking we should start the same thing in the City.  I’ll pay for apps and food if anyone is interested in starting this round table in New York for May/June?  Send me an email or comment below if you want to join/participate

 

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Tomorrow (April 23rd, 2008) is Mediapost’s Digital Out Of Home Forum at the Yale Club of New York.

It’s nice to see such a great turn out of both speakers and attendees at an event sponsored by one of the major media publications.

Here’s some of the speakers, which form a good round up of both venue operators, media aggregators and agencies:

If you’re in the area, give me a holler.

Suzanne Alecia	President, Out-of-Home Video Advertising Bureau
Kelly Andrews	Senior Vice President, Research Director, MediaVest Group
Andy Batkin	CEO, ProLink Media
Mike Bloxham	Director of Insight & Research, Center for Media Design, Ball State University
Peter Bowen	Founder and CEO, SeeSaw Networks
Virginia Cargill	President and CEO, CBS Outernet
Norm Chait	Vice President, Director of Out-Of-Home, MediaVest USA
Robert Davidman	Chairman and CEO, EarthQuake Media
PJ Ewing	Senior Vice President of Media Sales, Channel M
Richard Fisher	President, Premier Retail Networks
Mark French	Senior Vice President and General Manager, NBC Everywhere
Alice Gold	Vice President, Marketing Insights, OTX Research
Rocky Gunderson	Founder, Vice President Marketing & Network Development, SeeSaw Networks
Tim Hanlon	Executive Vice President, Ventures, Denuo
Todd Hansen	Chief Operating Officer, Posterscope USA
Jim Harris	CEO, The Wall Street Journal Office Media Network
Dale Herigstad	Chief Creative Officer, Schematic
Tony Jarvis	Executive Vice President, Global Research, Clear Channel Outdoor
Jeff Jensen	President, Adspace Networks
David Krupp	Managing Director, Kinetic
Ryan Laul	Managing Director, Hyperspace
David Leider	CEO, Gas Station TV
Paul Lindstrom	Senior Vice President, Nielsen Strategic Media Research
Joe Mandese	Editor-in-Chief, MediaPost
John Marson	Senior Manager, Media Planning, Kraft Foods
John McMenamin	Executive Vice President, Sales & Strategy, Ripple
Lon Otremba	CEO, Access 360 Media
Patrick Quinn	President and CEO, PQ Media
Dennis Roche	U.S. President, Zoom Media & Marketing
Dario Santana	CEO and President, NTN Buzztime Inc.
Jim Spaeth	Founding Partner, Sequent Partners
Jack Sullivan	Senior Vice President/Out-of-Home Media Director, Starcom USA
David Turman	Director OOH, Spark Communications
Diane Williams	Analyst, Custom Research Services, Arbitron
David Womeldorf	Executive Vice President, Marketing and Products, BroadSign
David Yacullo	President & CEO, Outdoor Media Group, Outdoor Media Alliance, Outdoor Imaging

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