Aug
14
Digital OOH Fortunes Revised Up?
Filed Under Advertising, Corporate, Digital Signage, digital ooh, metrics | 1 Comment
VSS has an interesting piece in Media Life magazine that caught me by surprise.
Turns out OOH is the shiznit.
Not only is the OOH market growing, it’s growing faster than any stat I’ve seen, from the reports of $8.2 Billion in 2012 to $10.2 Billion in 2013. Huh? Where’d that extra $2 Billion come from???
Oh – wait…right…research & investment firms are actually starting to get their hands around how bloody big this (hidden) little gem of a market is. Something did seem a little wrong when reports of supply growth were 33% but no correlation to ad spend/demand existed.
And Digital OOH??? Well, it turns out that we were horribly wrong…it won’t be $3.9 Billion in 2012, It will be $4.5 Billion in 2013. Turns out Digital will make up for half of the OOH industry’s revenues by 2013. From the article:
Digital OOH spending will increase at a faster pace, with compound annual growth of 13.2 percent from 2008 to 2013. Total digital OOH spending will hit $4.53 billion in 2013, up from $2.6 billion this year, and accounting for 44.1 percent of all OOH spending.
What else is cool? Buyers are actually praising DOOH for the first time, albeit annonymously :
“Out of home has become such a flexible alternative, especially as the digital elements become more mainstream and/or available,” one buyer tells Media Life. “This flexibility allows the format to make sense for the quick turnaround necessary in these shorter planning periods.”
Look out TV & Internet – these strategy folks at agencies are starting to figure out that they can launch programs as fast with us as they can with you! Which makes us….what’s the word I’m looking for….right…essential… for ongoing communication programs
Something else I got a kick out of that sounded vaguely familiar:
Among the growing technologies will be systems that send coupons to mobile phones and GPS-based tools to steer consumers to advertisers featured in VAN ads.
…Not sure where I heard that before. 
The article is here
Aug
10
Forbes.com CEO Network Shout Out
Filed Under Advertising, Corporate | Leave a Comment
Klaus and the gang over at Forbes.com who handle the CEO Network have been great fun to work with and have been interested in some of what I (and many others) have had to say (1, 2 & Today) over the last little while so I would be disappointed in myself if I didn’t give it back in a hearty thanks …
THANKS! You guys rock. .
Great reads on a number a varied topics in business leadership, which I read. I guess I can now say / paraphrase, like the old commercial:
Not only am I a content provider…I’m also a client”
Happy Monday
Sphere: Related ContentMar
5
ADCENTRICITY Ski day / 2nd Anniversary
Filed Under Corporate, Event, Social Networking, humor | Leave a Comment
OK…so apparently there was a cake so I should stop whining…but I was in Vegas and it went on during ADCENTRICITY’s ski day outing.
Pics can be found here
Sphere: Related ContentJan
29
Bad Business Should Die
Filed Under Advertising, Corporate, Digital Signage, Event, digital ooh | 1 Comment
I’m a born capitalist and so had to smile when I read this article this morning with a quote from Richard Branson when he was in Toronto for Canada’s Advertising Week:
“I hate the idea of government’s intervening to save business. Companies should be like trees. If they’re inefficient, they should die and make way for new trees. [Although] saving banks was an absolute necessity. Not saving the banks would have been horrendous.”
Unfortunately, there’s going to be a lot of “death” this year…be it retailer, media companies or our own little corner in DOOH but it will only make us stronger going forward
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