Engaging the crowds on 5th Avenue with DOOH

Filed Under Advertising, Digital Signage, digital ooh

Meant to post this back in Jan or Feb but missed it and got busy.

Good (and popular) execution for the TV show the buried life. No idea what the show’s about as I’ve never watched it but they did a media blitz for a bit in NY (and obviously other cities). Check out the vid below and how many people were just standing around and captive. It would be interesting to extend this content into other environments too…you could do great shocking content/messaging…all in near real time.

See the video below on people actually watching and entering things on a big touch screen 42″ keyboard. It’s also streaming content from other locations (presumably) and from the web….all moderated of course

Video:

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