Mar
24
Engaging the crowds on 5th Avenue with DOOH
Filed Under Advertising, Digital Signage, digital ooh | Leave a Comment
Meant to post this back in Jan or Feb but missed it and got busy.
Good (and popular) execution for the TV show the buried life. No idea what the show’s about as I’ve never watched it but they did a media blitz for a bit in NY (and obviously other cities). Check out the vid below and how many people were just standing around and captive. It would be interesting to extend this content into other environments too…you could do great shocking content/messaging…all in near real time.
See the video below on people actually watching and entering things on a big touch screen 42″ keyboard. It’s also streaming content from other locations (presumably) and from the web….all moderated of course
Video:
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Mar
22
Samsung NYC Times Square Domination
Filed Under Advertising, digital ooh | Leave a Comment
I’m surprised I hadn’t seen more coverage of this but a week or 2 ago, Samsung went bonkers in NYC on the launch of their new LED TVs. I swear they used every single billboard there except the one that LG owns (LOL – now that woulda been funny)…it was pretty impressive.
Take a look:
Wish my video camera had been working (media card full) as it woulda been much more impactful but…
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22
This post is an apology to my readers….or, at this point, maybe only my drinking buddies who I high five in the airport and read my blog because they’re stuck in “chile’s” in Newark with a bad glass of wine….it happens way too often these days. but….
Just like Bill back in January, no this blog isn’t dead. I have a backlog of posts that likely aren’t even relevant this late in the game but I’m about to get back on the horse. I think I probably have 40 1/3 written posts which are irrelevant by the time I finally get back to them
Q1 seems to be the most dramatic in the OOH/media game for time sucking. Between predictions (which most smart folk avoid these days), the start of ad/media planning (in 2010…normally its done earlier) for an enormous amount of brands, prepping for DSE, launching new products (I swear, google alerts pumps out 300 new “entrants” and “media players” to the industry a day) and news on the other 30 events in Mar/Apr/May (Globalshop, Infocomm, Screen Expo, etc) I’m surprised we’re all able to even sell our wares, be they dreams, customers or hardware.
What I HAVE noticed and will start off this year with (3 months late, which is ok b/c the brands all said they weren’t spending until April 1 anyway) is good and bad.
I’ll try to detail some of this out over the next little bit.
Needless to say you should see me back on the horse a bit more as I get some of my time back
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