DOOH and Real-Time Data

Filed Under Advertising, Digital Signage, digital ooh

Great post on Ad Age on how real time data will make a more comfortable world.

I’ve said for some time that Digital OOH is the “Physical Manifestation of Digital” and we will become central as a medium to extending online programs, driving education and facilitating interaction on a one-2-one, data driven conversation level for brands and between consumers.

If you think you’ve seen what Digital OOH can really do, you ain’t seen nothing yet….as more and more money comes into the DOOH medium, new, better and cleaner content and technological capabilities will emerge making the medium stronger and increasingly relevant. As Anderson states in the article:

“Connecting remote data to people and things in real-time will lead to a series of exciting new devices and applications. Possible examples: real-time comparison and recipe-driven shopping, facial recognition (in social spaces) linked to bios, self-guided tours by phone, voice-queried information about your personal environment. Many of these are technically proved out today, but they will start to emerge as an exciting and brand new trend in applications in 2010.”

You don’t have to BE the conversation in today’s world….you just need to be part of it…

Ad Age piece is here