Dec
4
Media up….Except Print
Filed Under Advertising, Digital Signage, digital ooh
Interesting article on Fitch’s forecast on the future of media and spending patterns.
TV’s back in bold (at least until DVR utilization reaches 50%). Newspapers are down and not coming back anytime soon….mainly due to fatigue with the medium and advertiser allocation of print $s towards exploration into other, newer mediums.
http://adage.com/mediaworks/article?article_id=140834
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