Downed Screens Hurt Us All

Filed Under Advertising, Digital Signage, digital ooh

Sigh…this type of thing disappoints me. Again, a bad picture from my crappy camera phone but this is a Digital OOH Taxi topper that just went by my office.

Seeing any screen crashed like this is worriesome and does not promote confidence in the space as a whole. One of the major complaints from agencies about the DOOH medium is that they go on tours and screens are down repeatedly for campaigns they’ve purchased.

While many work very hard to keep their properties up and try to be as responsible as possible, even being up 90% and overdelivering on campaigns is still off by 10% on the audience they are targeting which is 5% too much – minimum. The media game is a fairly harsh world of “drive for perfection”. I know others have addressed this before but I needed to bring it up again given I just saw this.

We need to strive to keep all screens up at least 95% of the time…it’s a tough standard but one we need to live for if we’re to build ongoing credibility as a medium.

Unilever Jumps on the Pay For Performance Schtick
Yet another big name brand has jumped on the Pay-for-Performance or "value based" bandwagon. Unile...
Using Digital Signage to Support the Local Farm
Now here's an interesting trend going on that could confound the National Ad Spends. It's small but...
NYC Lotto Goes Digital
While I'm still amazed at how crappy my phone is at taking pictures, I was interested to see that NY...
Captivate, Land Rover and Twitter
Good and Bad Digital Signage Content

Sphere: Related Content