NYC Lotto Goes Digital

While I’m still amazed at how crappy my phone is at taking pictures, I was interested to see that NY Lotto has started putting screens in Delis, Bodegas and Convenience Stores in NYC.

Coming originally from Ontario, Ontario Lottery Group was one of the original kids on the block (like 7 years ago!) that implemented a network like this. Michael Tutton and the crew over there have done a fine job with it. It’s also 10,000 locations/screens strong!

I was a little disappointed in the quality of the hardware…thinking they could have gussied it up and made a pretty sexy unit with the learnings from the other lotto companies that have gone before them. Oh well.

What I got a kick out of is that this unit was at my local bodega and I know the guy well. The first thing he said when I took a picture was:

I don’t get these guys. Why would they put an expensive screen in my shop just to flash lotto numbers. If they were smart, they’d be selling advertising and giving me a share”

I couldn’t agree more