Strategy Institute’s Digital Signage Investor Conference

Filed Under Advertising, Digital Signage, Event

I have to admit, I’m kinda excited about this one and, from the sounds of it, this year’s Digital Signage Investor Conference will be packed to the gills.

I participated in this conference last year (although it feels like 2 years ago now) and spoke on a panel with David T. from channelM and Art from Arena Media. It was a spirited, fun talk.

This year, I have the pleasure of speaking again with Chris Borek (who apparently hasn’t submitted his photo and bio to Strategy Institute ) who has been key in building up Target’s Digital OOH capabilities. We’ll be having a fun convo around the benefits, both in and out of retail, of advertising models, what works and what doesn’t. Having spent the last 6 months with VCs, I’m pretty sure I’ve got a few things to say to those interested in sourcing interest

Event details: Tuesday, October 6 & Wednesday, October 7, 2009 | Embassy Suites New York | New York City

Hope to see you there!

From the Strategy Institute’s Web Site:

Past, Current and Future: Learning from the Past and Progressing for Success

One way money is made in the industry is via the ad-based model…and this is not without its challenges. Join this session to review how the model has grown and evolved. Also hear how in-store networks can generate revenue beyond non-endemic ads.
Ad-based model cost structures and partnerships
Opportunities for endemic advertising, in-store sales lift, sponsorship and more
What’s working, what’s not and factors for success

Get knowledge to help you determine the potential of an investment, buyout or sale of a network.