Sep
16
ARF Outdoor Numbers for Review
Filed Under Advertising, digital ooh, metrics
Jeff Atley, my business partner at ADCENTRICITY, forwarded me a great piece assembled by the ARF on Outdoor advertising.
Well worth a read! It goes over case study after case study. Recall, sales lift, drive to web, etc all show large jumps. It also covers some in-store numbers and goes over “WHY” outdoor (or OOH) works….which I think we could associate DOOH with as well.
…a neat compilation – especially when other numbers and studies on DIGITAL OOH are showing 2-4 times the awareness and recall of static OOH. It’ll be nice when some of the full blown studies get done in our medium 
You can read it here Does Out of home advertising work
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