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Aug

10

Colder Than Most People From Toronto

Filed Under Advertising, Digital Signage, digital ooh, humor 

OMG this is hilarious!

Fresh off facebook is an ad from Coors Light in Calgary.  Now THIS is contextual, localized advertising at its best!

calgary

Fun!

For those from the US, Toronto is viewed, by the rest of the country, similarly to the way NY can be viewed.  A little different, but it’s the best way to explain it unless you’ve lived in Canada.  Good thing T.O. loves the rest of the country unequivocally ;)

Now all they have to do is make this digital and I’m a fan!

(O c’mon – it IS pretty funny :) )

[UPDATE - August 18: Seems folks really can't take a joke.  The Toronto Star wrote a piece on this a full week after I blogged about it (man print media really is getting super slow in picking up stories).  Most of the people I've heard from from T.O. howl at this but it's disappointing that folks can't take a little ribbing and laugh at themselves]

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Comments

6 Responses to “Colder Than Most People From Toronto”

  1. Zingo on August 18th, 2009 7:37 am

    So old and tired and untrue. It’s alienating, actually and narrow. What’s the insecurity all about?

  2. ontariogirl on August 18th, 2009 9:34 pm

    I’m not sure what people find so funny about this. Is it the bashing of fellow Canadians? Perhaps I’d find it funny if I hadn’t experienced first-hand the hostility towards people simply for the crime of being from Toronto. It’s not just a little hostility, it’s a run-you-out-of-town type of attitude. Enough already.

  3. baba on August 19th, 2009 11:24 am

    I’m from toronto.. but come on, who really cares. it’s just some harmless poking. it’s pretty funny.

  4. Robbie on August 19th, 2009 12:45 pm

    I live in Halifax now, after living most of my life in Ontario, and I can tell you that there’s a fairly deep hatred here among a lot of people for people from Ontario, period, mainly because of people from Toronto being snotty, superior, look-down-their-nose pricks. I’ve seen it myself and I know what they’re talking about. So, Torontonians, while it may be old, it’s sure not tired, or untrue. I think the billboard’s pretty funny.

  5. Jeff on August 25th, 2009 4:10 pm

    I’m a born and raised 36-y/o Torontonian who has zero beef with this ad. I’ve also lived in Vancouver, BC and Kingston, ON and travelled a lot.

    No beef at all. Cracks me up.

    And are we cold? We sure as hell can be, that’s life in the big city, but basically we’re as warm and as cold as all Canucks.

  6. The Coors Light Colder Than Most People From Toronto Billboard Advertising Campaign Didn’t Go Over So Well With Most People From Toronto. . . « Beauty Tips For A U*U Minister|Beauty Tips on October 5th, 2009 7:01 am

    [...] COLDER THAN MOST PEOPLE FROM TORONTO [...]

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