Breaking News: Publicis Bought Razorfish This Morning

Filed Under Advertising

Published at 3:15 (Aug 8th):

[UPDATE - Aug 9th: Confirmed - See Publicis for confirmation]

I was just made aware that Razorfish was just purchased by Publicis – Sticker price? $530 mil.

This is big. There have been rumors circulating but apparently the whole deal just went through this morning.

We do work with both groups and they’re awesome to work with!

Congrats Publicis! Great move!

[UPDATE: WSJ has more "details" (old but tells more than I do) here but full story will come out later]

[UPDATE 2: LOL - A decidedly different view of the deal but...to each their own http://www.tribbleagency.com/?p=5584]

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