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Interesting post on Digital Signage Universe, quoting a report from ReportLinker.com that Ad revenues on DOOH in Europe will quadruple by 2012 (from 2007).

The added value of digital OOH formats over traditional OOH formats (superior impact of moving image, creative and dynamic copy, booking flexibility and scalability, etc) allows contractor to sell inventory at premium rates.

Not fully sure how nascent or not the DOOH ad sales game is in Europe so others there will have to weigh in on that front.

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