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The lineup keeps shaping up well with new fun toys augmenting Digital OOH capabilities.  I don’t think we’ve even seen the begining of what can and will be done with our medium.

In the latest incarnation, CBS in the UK is dropping in WiFi based interactivity via iPhone to control and interact with elements on the screens.  This could be the start of some seriously cool apps and could get some of the facebook/iPhone dev crew thinking WAY beyond the small worlds they currently have to exist in.

More can be found here: http://www.allheadlinenews.com/articles/7015400336

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