Jun
3
Think You Know Digital OOH? Get Over Yourself.
Filed Under Advertising, Digital Signage, digital ooh
I was recently treated to a meeting with a guy who felt he was the “be all end all” of Digital OOH at one of the major media agencies.
While his understanding was “ok”, I was not very surprised at the fact his eyes glazed over when I started discussing social and mobile integration at retail with him. On the media side of the business he:
1.) Didn’t actually know enough, in depth, about the environments we were talking about.
2.) Had never realized you could try and extend social media beyond a Facebook page or that all these screens are connected to the Internet
3.) Didn’t know that you could use mobile as an actuator for campaigns to further the brand conversation.
On one front, I’m a little glad I’m not one of his brands. His understanding of anything beyond his silo was very limited. On the other, the stuff I’m talking about above, you can do NOW. This doesn’t even touch what we’re up to next and where DOOH is going.
So I was keyed to a video that typifies media involvement 5 years from now that will be available for the more advanced DOOH networks in years to come and if media and creative agencies have issues with how advanced or different Digital OOH is today….what does this mean when the capabilities in the video below become ubiquitous?
this ain’t your mamas newspaper baby!
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One Response to “Think You Know Digital OOH? Get Over Yourself.”
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Rob;
Indeed it is intriguing to witness agency-heads who believe they know all there is to know about any number of emerging marketing platforms and technologies in this digital era.
The scary thing is, this era is moving at a pace faster than they are accustomed to keeping, and the futile effort to be the ‘know it all’ is a useless learned behavior.
Hopefully, the person you refer to has decided that there is more to learn than he speak of in one fail swoop – and, that he has two ears and one mouth for a reason.
Thank you for the ‘intake’.