NTN buys iAM

I had been wondering when I was going to see this announcement and who was going to be the suitor.

NTN just announced they would be purchasing iAM.TV, the 1400 panel network in bars and restaurants.

I was on the list of the original prospectus back in Sept/Oct time frame when the agent they hired was originally looking for folks to buy them. I always kinda liked iAm’s content strategy (although wasn’t sure about the advertising “pod” model) and they were one of the originals in the space that grew large.

On the flip side, NTN had retrenched a few months ago to re-evaluate their business and put a new strategic spin to the network they had, to deliver a better opportunity to buyers and advertising partners going forward. Obviously they felt that this would be an important fit to changing their strategy AND it grows their already large network by a substantial amount overnight.

My guess is cross-pollination of good content strategy with a hint of gaming?

The marriage seems a good one and consolidates a small piece of the bar/resto scene. That being said, in that category, for every consolidation comes another player in diverse market so we may have a few to go.

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