Apr
12
This has kinda been my mantra about the benefits of Digital OOH for some time now. The medium is efficient (more targeted media for less), effective (it produces better ROI/action results if used properly) and scaled (there is now enough media out there in Digital OOH to get the coverage you need).
So when I read this post on AdRants about Facebook at Ad:Tech Paris, their mantra and the line from Facebook Europe, I had to smile:
The biggest takeaways: Mark Zuckerberg is God, and God’s particular mantra is “Efficiency, Effectiveness, Scale.”
Media has a problem and those three little words are what you should be focusing on to help your clients succeed.
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This speaks to me because I come from the agency world and I’ve been waiting for some evolutionary progress in the Digital Out of Home space for some time. By progress, I mean targeting efficiency, content harmonization, and network unification. These three aspects are certainly key and what will bring the large advertising dollars into the industry.