Apr
8
Posterscope to Roll Into Isobar?
Filed Under Advertising, Digital Signage, digital ooh, metrics
Haven’t been able to confirm this news AT ALL so it may be fluff but just heard some possibly interesting news on Posterscope (which also contains Hyperspace). The source was kinda credible but ya never know.
This pure (unsubstantiated) rumor/ rumbling is that there may be some consideration going on to merge Posterscope/Hyperspace with Isobar.
Isobar, for those of you who don’t know, is the aggressive roll-up of Digital acquisitions that Aegis put together a few years ago after an acquisition binge to get into “Digital”. Smart/talented group of folks.
There was some other news in there I heard WRT Vizeum but I have the attention span of a gnat so kinda trailed off at that point. While all of Posterscope doesn’t necessarily make a lot of sense to me, some of their Digital properties like Hyperspace does, depending on where Aegis feels DOOH is going, so who knows.
If it does indeed turn out to be true, it helps support some of the comments and trends I’ve been making/seeing on the Digital shops quickly and aggressively moving to make Digital OOH/Digital Signage advertising part of their groups, instead of residing with the OOH teams/companies.
Background articles are here:
http://www.robgorrie.com/2009/04/06/razorfish-into-tv-expanding-beyond-digital/
and here:
http://www.robgorrie.com/2009/03/25/is-digital-ooh-finding-another-home/
My my…things ARE getting interesting, aren’t they? 
Like I said though…this is just rumblings and may not be true. I did, however, meet up with a senior guy from Aegis at the iMedia event I presented at that is trying to build an uber-platform for Digital, integrating all of their various properties/formats of Digital together and he was QUITE interested in what we were up to and how it fit in to their “super model”.
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