Well…um…Duh…But Good for Digital OOH

Filed Under Advertising, Digital Signage, digital ooh, metrics

Good report and article from AdWeek on the effects of Digital OOH and Shopping and purchase decisions. This is kinda what the Point-of-Purchase (now Shopper Marketing) industry has been telling people for years but it’s never been as sexy as buying TV so it’s always an afterthought.

Me thinks some brands and agencies may need to re-think some approaches soon if they want to make in-roads in the next 2 years in this market.

The kicker is that Internet advertising has little or no impact on planned OR unplanned purchase decisions.

From back in the day: “things that make you go hmmmm.”

http://www.adweek.com/aw/content_display/news/client/e3ie9ac42d5eeee8158103eb7a8bc771b90

Being an old retail hand, I’ve been around this type of research/knowledge for ages – it’s interesting to see it finally show up in the ad rags though….prior to now it’s been relegated to the POP trade rags like POP Times