The Digital Path to Purchase – Event

Filed Under Digital Signage, Event, Mobile, Social Networking, digital ooh, metrics

In case anyone is interested in attending the presentation, the ARF (Advertising Research Foundation) is holding their re:Think conference and expo next week.

For those on the agency side of the business, Graeme Spicer is speaking about the new realities of the Digital Path to Purchase on March 31st. This isn’t an ADCENTRICITY event (so I’m allowed to post it here ), it’s focused on research and innovating using digital touchpoints to engage the consumer throughout the purchase path.

It should be good (and I’m not just saying that)

Details:

LIVE PRESENTATION >> 2009 re:think, The ARF 55th Annual Conference

March 31, 2009, New York, NY

THE DIGITAL PATH TO PURCHASE

Shopper marketing at the point-of-purchase and along the path-to-purchase is going digital. Digital Out-of-Home media is now more than ever a critical element of a 360 degree marketing mix. Join ADCENTRICITY, North America’s foremost Digital Out-of-Home media strategy firm for a complete learning session. We will be exploring the trends, effects and measurement landscape of digital Out-of-Home advertising in North America. RSVP to chelsey@adcentricity.com to receive a VIP presentation package prior to the event.

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