Mar
22
CBS Outdoor launches web platform for local ad sales
Filed Under Advertising, Digital Signage, digital ooh
Little post over here that came across the wire.
Seems CBS Outdoor has launched wannaBillboard.com to service local clients who may not have operated in the medium. Seems they also provide creative services on there too. Kind of like a spotrunner.com model for outdoor spot ads.
Sphere: Related Content
Print This Post
Email This Post
Get posts delivered to you by e-mail
Comments
One Response to “CBS Outdoor launches web platform for local ad sales”
Leave a Reply
-
Follow Me on Twitter Feeds
-
This looks a lot like a WPP-backed initiative in the UK…Signposter.com. They include media availabilities from all of the major players in that market (CBS, Clear Channel, Titan, JCDecaux) and offer creative assistance as well, all with a focus on local advertisers.