Mar
16
Many of you have possibly already seen this (given how many planners forwarded this to me last week) and the coverage it got.
Some haven’t however and I thought I would re-post ADWEEK’s piece on it, even though it primarily focuses on Internet. The coverage is from a recent 4As paper on Digital detailing its cost versus return results. The net of it is that Digital (all forms) is better and a smarter play for brands and agencies to adopt.
It’s a long read but worth it (78 pages or so)
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2 Responses to “The Economics of Digital Advertising”
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I read almost the WHOLE thing (you advertising people talk funny, by the way). What I understood was interesting. What was more interesting is the bun fight raging on the comments AFTER the Adweek story you reference. Some angrily suggesting the paper is very self-serving.
of course it’s self serving. What paper on why you should use a medium isn’t?
Quite frankly, the best part IS the bun fight. Look how much discussion this type of thing creates.
And yes, we all talk funny. It’s kinda like code