The 1 Second Spot is back!

Filed Under Digital Signage, digital ooh, humor, metrics

Remember those Miller “1 second ads” I joked about?

Well, they’re back!

According to Ad Age, they generated a fantastic 8.6% lift in sales the week after the superbowl.

Amazing what a little creativity and trying a little less hard to force consumers to watch 30 seconds of garbage does.

From the article:

The contrast between those numbers and the generally incremental gains the brand has been posting in recent months makes it clear that the hubbub surrounding the brewer’s one-second Super Bowl ads drove the surge. Not bad, considering the ads didn’t even run in many large markets — including New York, Chicago and Los Angeles — because NBC directed its owned and operated stations not to run them.

“One of the big things for us [in making the ads] was that we thought we could sell more beer,” said High Life Brand Manager Kevin Oglesby. “We definitely sold more beer.”