Feb
24
The 1 Second Spot is back!
Filed Under Digital Signage, digital ooh, humor, metrics | Leave a Comment
Remember those Miller “1 second ads” I joked about?
Well, they’re back!
According to Ad Age, they generated a fantastic 8.6% lift in sales the week after the superbowl.
Amazing what a little creativity and trying a little less hard to force consumers to watch 30 seconds of garbage does.
From the article:
The contrast between those numbers and the generally incremental gains the brand has been posting in recent months makes it clear that the hubbub surrounding the brewer’s one-second Super Bowl ads drove the surge. Not bad, considering the ads didn’t even run in many large markets — including New York, Chicago and Los Angeles — because NBC directed its owned and operated stations not to run them.
“One of the big things for us [in making the ads] was that we thought we could sell more beer,” said High Life Brand Manager Kevin Oglesby. “We definitely sold more beer.”
Feb
24
Oh how the TV cookie crumbles!
Filed Under Digital Signage, digital ooh, humor, metrics | Leave a Comment
While everyone in DOOH has complained about how strictly we as an industry are held to audience metrics and ratings compared to other mediums at one point in time, it was only a matter of time before “marketers” started to demand greater accountability in who and how many people are actually WATCHING individual ads on other mediums, such as TV.
…
Don’t take this the wrong way but…HA!
You gotta see this article over on Ad Age. Everyone I’ve ever spoken to in media has commented on how they know the rating systems in TV (even the new C3 ratings) are BS but they’re so used to them and the knee-jerk reaction to “Media Buying=TV Buying” that people just go with it. It’s easy to buy…why fix it?
Per the article:
Sphere: Related ContentFeb
22
Off to Vegas! See you at DSE
Filed Under Digital Signage, Event, digital ooh | Leave a Comment
Digital Signage Expo is about to get ramped up. For those of you who don’t know, it’s the main event dedicated to all things Digital Signage/Digital OOH related in North America.
Graeme Spicer and I will be floating around.
Hope to see you in NV!
Sphere: Related ContentFeb
13
Don’t Stop Innovating
Filed Under Advertising, Digital Signage, digital ooh | 1 Comment
A few of my guys were at the ANA (Association of National Advertisers) show in New York yesterday. I, unfortunately, had to miss it but I heard it was a great show with some good discussions.
From the sounds of it, the message was the same as the ANA show in the fall in Florida
Don’t Stop Innovating!
There’s a good article on Ad Age that is in line with many of my posts so far this year. It’s interesting to hear it re-iterated because some of the agencies back in the fall shrugged and said they were going to stick with the old stand-bys of TV and Print + Internet. Since that time, the message has obviously come down from on high because many of my friends in traditional ad sales aren’t even getting calls back from agencies who are normally all over them. An acceleration of dollars into “emerging” media – especially anything digital – seems to be underway.
As Mark Kaline said it:
“Media costs are higher, budgets are shrinking, but the bigger issue is: How do we keep respect for those innovation budgets? Advertisers are looking closely at their data, asking, ‘What are the levers I can pull in a very tough market?’ There are things we need to look at closely. And you don’t want to stop testing and innovating. You want to stay ahead of that learning curve.”
The article focuses mainly on TV but as one analyst put it:
Sphere: Related Content“Advertisers are going to have a harder time justifying the pricing for the bottom rung of broadcast TV,”
-
Follow Me on Twitter Feeds
-
