AdWeek Shopper Marketing Write Up

Filed Under Advertising, Digital Signage, digital ooh

Katy Bachman just did a great piece in ad week on shopper marketing with some pump up for DOOH.

While shopper marketing may look a lot like TV, looks are as far as it goes. The key difference is that while TV spots target consumers, in-store video targets shoppers. The content’s primary purpose is not to build brands, but to create a more attractive shopping experience and close the sale, right there on the aisle.

The whole piece is here: http://www.adweek.com/aw/content_display/news/client/e3if42f3145e3efa9c401721f0d0455a722

I recommend reading it