Jan
11
Christina Aguilera. Listen Now
Filed Under Advertising, Digital Signage, Mobile, digital ooh
I can’t say I’m much of a fan of the artist but I ran across the following Outdoor ad in Grand Central yesterday and thought it was interesting. I’m sure it’s been done before but…
This is a CBS poster promoting Aguilera’s new track(s) What’s interesting is that you can plug you iPod into an earphone jack embeded in the ad. Click on the pics for bigger versions
Now, if you’ve ever been in Grand Central, people are usually moving so fast that I wouldn’t recommend stopping for fear of being bowled over, but the idea is a good one for less trafficked spaces. I actually thought that this would make a lot more sense on the actual subway itself.
What would work well on this on for a Digital version would be for a dial to screen recording a la Locamoda (man I’m pumping you guys a lot lately! 
) where you can dial in to listen with your cell or a text 2 screen call to action that delivers an OTA (over the air) download/ringtone, etc via a WAP page.
Much of next fall’s campaigns are ALL going to be smart phone focused on the mobile engagement side of the business so there’s a ton more that you can do if you’ve got some bright ideas.
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