Jan
29
Bad Business Should Die
Filed Under Advertising, Corporate, Digital Signage, Event, digital ooh | 1 Comment
I’m a born capitalist and so had to smile when I read this article this morning with a quote from Richard Branson when he was in Toronto for Canada’s Advertising Week:
“I hate the idea of government’s intervening to save business. Companies should be like trees. If they’re inefficient, they should die and make way for new trees. [Although] saving banks was an absolute necessity. Not saving the banks would have been horrendous.”
Unfortunately, there’s going to be a lot of “death” this year…be it retailer, media companies or our own little corner in DOOH but it will only make us stronger going forward
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Jan
27
1 Second Ads?
Filed Under Advertising, Digital Signage, digital ooh, humor | 1 Comment
I originally found this on AdRants.
You think we have a problem getting people to think in 15 second increments instead of 30? Try 1 second:
Sphere: Related ContentJan
24
Nielsen Down! Fully Out of Out-of-Home
Filed Under Advertising, Digital Signage, digital ooh, metrics | Leave a Comment
Nielsen has taken a bow and exited stage left on virtually all of its Out-of-Home, Shopper Marketing and TV Out-Of-Home efforts
Mediapost is reporting that Nielsen is pulling out of their much touted PRISM initiative.
I’ve watched the PRISM project with interest since the start. Coming from my retail background, the initiative was always a little contentious. It flew in the face of a lot of knowledge and experience that retail agencies (different than media/creative agencies) knew about the business. It always seemed that P&G was trying to push a standardization metric on every retailer so they could try and buy it like they buy TV or more traditional mediums. Realistically, POPAI wasn’t moving fast enough at the time to answer the needs that P&G had and they disagreed on approaches.
Sphere: Related ContentJan
18
AdWeek Shopper Marketing Write Up
Filed Under Advertising, Digital Signage, digital ooh | Leave a Comment
Katy Bachman just did a great piece in ad week on shopper marketing with some pump up for DOOH.
While shopper marketing may look a lot like TV, looks are as far as it goes. The key difference is that while TV spots target consumers, in-store video targets shoppers. The content’s primary purpose is not to build brands, but to create a more attractive shopping experience and close the sale, right there on the aisle.
The whole piece is here: http://www.adweek.com/aw/content_display/news/client/e3if42f3145e3efa9c401721f0d0455a722
I recommend reading it
Sphere: Related ContentJan
14
Research, as we know it, is dead by 2012
These are very famous words said by P&Gs Kim Dedeker (Global head of consumer insights) some time last year. Her general premise is that the research approaches we’ve been using for the past 40 years simply don’t work in today’s media and consumer environments and if we don’t start doing something about it, brands will have no real tools to understand or make decisions on anything relating to profitably marketing to consumers. I’ve probably completely bastardized her thesis but you can read more here.
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11
Christina Aguilera. Listen Now
Filed Under Advertising, Digital Signage, Mobile, digital ooh | Leave a Comment
I can’t say I’m much of a fan of the artist but I ran across the following Outdoor ad in Grand Central yesterday and thought it was interesting. I’m sure it’s been done before but…
This is a CBS poster promoting Aguilera’s new track(s) What’s interesting is that you can plug you iPod into an earphone jack embeded in the ad. Click on the pics for bigger versions
Now, if you’ve ever been in Grand Central, people are usually moving so fast that I wouldn’t recommend stopping for fear of being bowled over, but the idea is a good one for less trafficked spaces. I actually thought that this would make a lot more sense on the actual subway itself.
What would work well on this on for a Digital version would be for a dial to screen recording a la Locamoda (man I’m pumping you guys a lot lately! 
) where you can dial in to listen with your cell or a text 2 screen call to action that delivers an OTA (over the air) download/ringtone, etc via a WAP page.
Much of next fall’s campaigns are ALL going to be smart phone focused on the mobile engagement side of the business so there’s a ton more that you can do if you’ve got some bright ideas.
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9
Brands to Media – Efficiency Please
Filed Under Advertising, Digital Signage, digital ooh, metrics | 1 Comment
Had a fantastic conversation yesterday with a very large “spirits” (alcohol) company. I really like how these guys operate…”Come and swing by for Happy Hour and we’ll chat”. Happy hour consist of free booze, a fully catered event and good people and good fun. Anyway…back to the story:
Conversations were had with a whole bunch of folks ranging from heads of brands down to heads of procurement. The head of media procurement actually quite likes our little Digital OOH space. He’s encouraged by the possibilities it offers and is looking to explore much deeper in 2010. In the mean time, he thought that experimentation for this year may be worth the investment. He also relayed that this year is all about demonstrable efficiencies.
Sphere: Related ContentJan
6
Sorrell says his crew doesn’t believe in Digital
Filed Under Advertising, Digital Signage, digital ooh | 1 Comment
Short post but a goodie if you believe the media business is suffering from “commoditization” and is too hooked into what they know and afraid of venturing into new territories.
From Sir Martin Sorrell, CEO of WPP (which owns an enormous amount of the agencies you know, if you weren’t aware):
“We don’t believe, given the pace of activity in digital and online, that our existing businesses can move fast enough….”
After today’s rumours of a 10% head rolling at WPP across the board, it will be interesting to see who pays attention at his companies…especially with the rank and file.
Sphere: Related ContentJan
6
Where did everybody go?
Filed Under Advertising, Digital Signage, Mobile, digital ooh, metrics | 8 Comments
In mid December (on a Monday), one of my sales people came to me, extremely excited. It turned out that a buyer had just called him, panicked, because his client (a CPG – Consumer Packaged Goods) had just told him to cancel all of their broadcast dollars for the following year (or as much as their cancellation clauses allowed). The final number to play with was around 10 million dollars. The client also said that they wanted a new plan for 2009 that didn’t include radio or TV – at all. Oh – and by the way – they wanted a new plan by Thursday. We were – of course – more than happy to help out
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