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Interesting little update as I sit here in LGA on the way to Miami for work…on a Friday night…sigh

CNN has updated their content loops and it looks like added new screens!  No longer are they trying to bamboozle advertisers by saying that their place based offering is actually TV Out Of Home (which is VERY different than DOOH).  Apparently they’ve heard the message and figured out that non-TV, contextual advertising may actually have some merit!

They still use the talking heads approach and use their existing news programs, which I personally hate because they have nothing to do with my state of mind here, but they’ve finally substituted the advertising for relevant ads.

Boingo and the Port authority were the ads sub’d in.  Good for you CNN!

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