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Oct
2
Madison Avenue Boxing
Filed Under Digital Signage
The First Annual Madison Avenue Boxing event was held last night at BB King’s on West 42nd Street.
Basically, it’s a replica of the iBanker Boxing matches that started a while ago. Basically, there were 84 “applicants” selected from various agencies and that was, through training and selection, brought down to about 24 boxers who were trained and paired up in rounds.
It was a great event, hosted by Doubledown Media, AdWeek, DirectTV, The Ad Club and a few others. Well done! Boxers had 3 rounds to decide a winner…to be honest, it was better boxing than I expected!
Boxers (and the crowd) was from all over the ad biz…Van Wagner, MediaCom, etc, etc…mostly creative agency folk it seemed but a good breakdown all told.
Definitely a must attend next time it comes around!
Pics and video after the break:
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