TJ Maxx Mobile Digital OOH Game

Filed Under Advertising, Digital Signage, Social Networking, digital ooh

Quick mobile post.

Walking to Bryant Park in NYC and stumbled across TJ Maxx doing a street team promo.

While I don’t shop there, they seemed to be drawing quite the crowd. General idea is a big-ass truck with 3-paned digital screens. I was in a rush but it looked like you played the game collecting things, that then got you points against another “shopper” and collected you items and based on your scores you may win after they tell you how much you saved over shopping at Macy’s (4 blocks away).

My guess is this came with a “insert your email address here and we’ll tell you what you may have won” but folks looked pretty entertained/engaged. I’d say it’s a win in the street team space.

pics after the break…