Jul
11
As much as we all love talking heads from the news room with “kitchy commentary”, I take so many cabs in NY, I see the same loop over and over again. It gets dull …and I’ve already read my news (the stuff that interested ME) that morning anyway.
So it was nice to see some content that was actually entertaining yesterday evening in the cab! Looks like NY10 got a sponsor (Dave Middleton show and Loopt at http://www.loopt.com/) and they went bonkers with their intro sponsor wheel, which was …maybe 3 minutes long?
Two things I want to call attention to:
1.) I like this content. It was entertaining and at the very least DIFFERENT. Is it really that hard to come up with something other than repurposed and retranscoded wheels from TV? You’ll find the talking heads at the end of the video if that’s your thing. The sponsor also had some social relevance (again, to me) and they had a clear call to action that could be completed RIGHT THEN, via phone. They are, of course, a mobile service.
2.) You will get an idea of what driving in an NYC taxi is like. Sorry for the vertigo. Hey – you try holding the camera steady going 40 around corners with no suspension!
Video:
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2 Responses to “Entertaining DOOH Content on NY Taxi”
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I like it. Examples of good content are always refreshing.
GOOD COMMERCIAL!