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I travel. Ok….I travel A LOT and have recently begun taking the time to smell the roses and video instances of Digital OOH as I go about my merry way. Note that I’m not actually changing my patterns to go SEE Digital OOH, I’m just recording it where and when I run into it in my daily life.
So I was blown away when I assembled what I had recorded over a recent 24 hour travel period which took me from Newark to Toronto To Vegas, on my way to InfoComm 2008.
I ran in to 11 separate ad networks run by 11 separate companies. …and that’s just the stuff I actually spent time recording. There were several times I was on the phone and couldn’t use my Blackberry’s nifty new video features ro bring you the goods.
Note that the video is grainy and I’m a crappy cameraman but you’ll get the idea as you go along…
Video after the break…
When I say “some form of ads” I mean either above the line or below the line advertising.
The highlighted networks in the video are (and yes, they are ALL separate networks owned by different companies):
- Alaska Air’s terminal at Newark (quite well done compared to Air Canada’s LACK of use of their capabilities seen later)
- The bar in Terminal 1 at Pearson airport in Toronto
- The “area” signage (fed by CBC content…sigh) around Terminal 1 at Pearson
- The departure gate signage for my flight out on Air Canada to Vegas (via Calgary…don’t ask)
- The Terminal signage in baggage claim in Calgary
- The Mack’s (Convenience Store) signage in baggae claim area in Calgary
- The Duty Free in Calgary
- My hotel in Vegas
- The OUTDOOR Screen outside one of the hotels, selling the new Red Bull Cola (love that they’re going head to head with Coke - Ha!) …I wasn’t going to include this one as it’s OUTDOOR, but figured, what they hey
- The Digital OOH in my cab to a bar to meet up with some debaucherous Digital OOH vets
- Some segment /area signage in the hotel where the debaucherous Digital OOH vets were congregating. It actually looked like there were 3-4 separate Digital OOH ad networks in this one casino, which was fascinating.
Noticeably absent is the shiny new Pattison Outdoor screens in the Calgary airport, which Dave Haynes reported on last week. I was on a conference call at the time and couldn’t snap the vids and talk at the same time…I’m not that smart and can’t multi-task.
This is BY NO MEANS all the signage I ran into. I could have added another 20 networks in here. This is mainly because it was a trip to Vegas but this will start to become the norm as the market matures.
Talk about media frequency. If I’m a target for an advertiser, e.g. those trying to reach a business class client, the frequency and ability to surround and provide relevance is fantastic.
Now all you have to do is plan and negotiate 11 different ad deals for this ONE LEG OF MY JOURNEY and you’re golden 
… ok, ok, I digress…no pitches here!
Here’s the vid of my journey (sorry if you get vertigo…it’s my first blackberry montage):
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