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Jun
30
It’s So Fun, Being A Legal Alien…
Filed Under Digital Signage | Leave a Comment
While the rest of the world calls ‘em foreigners, the US now prefers to call me an “alien”….Some would say they’re close to the truth 
As of last week, I’m now an official (albeit legal) alien, based out of NY. Quite the process! Nothing like relocating countries to take the steam out of your productivity!
So you’ll forgive me just a little bit for being so negligent on my postings over the last little while. Between moving and work, it’s been quite the month!
I’m back on the proverbial horse so expect more in the coming days and weeks. Thanks for your patience! New cell as well: 212.444.8661
Oh, and:
Jun
4
Outdoor Promotions - Shiny New Vegas Bus Shelters
Filed Under Advertising, Digital Signage, digital ooh | 3 Comments
Alex Belensen and crew over at Outdoor Promotions just fired out a release detailing the launch of their VERY cool network in Las Vegas along the strip. They’ve got 2 types of displays and from what I remember they’re putting in about 100 of them.
The guys there beat out a number of the major outdoor companies to lock a 20 year ad deal with the Regional Transportation Commission of Southern Nevada (RTC). The 70″ screens themselves were provided by Samsung.
I’ve added some videos after the break and I’ve re-printed the release from Business Wire below.
Jun
1
More Attacks On TV Ad Budgets - But Turning the Titanic Ain’t Easy
Filed Under Advertising, Digital Signage | 2 Comments
Ad Age has an interesting article this week on some work that MediaVest (a Publicis Co) has been trying to do in shifting some of their client ad dollars in to new mediums (Cinema advertising specifically)…without much success.
The article is focused on the Cinema advertising business, which I consider a bit of a cousin to the DOOH business, although National Cinemedia is referenced in the article. Cinema advertising is much older than DOOH, although it met a lot of resistance when it was first launched (folks throwing things at the screens and such). It’s much more accepted now. It does raise some interesting points about the state of the media business and how hard it is to change Brand perceptions on where to spend their dollars. It’s ALWAYS easier to do the same thing as last year than bring new media into the mix, even if it seems smarter…
