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May
26
For those who have been around the space for a while, Bill Gerba is a mainstay in the digital signage / digital OOH space.
He and his wife just had a new little one: http://digitalsignagenews.blogspot.com/2008/05/another-thing-that-keeps-me-up-at-night.html
While I have a hard enough time getting sleep without one of these, my full congrats to Bill and family. Head on over to the link above and leave your well wishes in the comments.
Congrats Bill!
May
26
NeuroLED on Engadget
Filed Under Digital Signage | 2 Comments
Engadget had a post on a weird piece of tech from NeuroLED:
Not sure of its commercial applications (biggest game of lite brite ever? now dynamic?) but I know there’s a few European clubs that would die for this.
May
12
Adobe to make life easier for Digital OOH content design?
Filed Under Advertising, Digital Signage | 1 Comment
While the article on techcrunch about Adobe’s new “Open Screen Project” isn’t explicitly targeting Digital OOH, they have an interesting project and opportunity ahead of them.
According to the Project:
Adobe is making a big play to make Flash the de facto viewing environment not only for Web apps on your PC, but also on your mobile phone, your TV, and any other screen you can think of. It is announcing the Open Screen Project to make it easier to develop applications across devices—using Flash, of course. David Wadhwani, general manager of Adobe’s platform business (which includes Flash/Flex, AIR, and Cold Fusion), says:
We believe it is time for an industry-wide movement for a consistent way to develop across the Web for PCs, mobile devices, and TVs.
Dave Haynes has written about the potential for Adobe/Macromedia to pull rank on its license and force all those players out there who are illegally using Flash on their players to cough up but this move makes it look like they really want folks to make use of the technology….and making a “write once, run anywhere” version of their software is a darn good start.
Especially in the creative agency world, if you can transcode one piece of content and easily port it from one platform to another, it takes away some of those arguments on why not to use the medium (no $s to port content for a new medium) and makes the lives of folks like OVAB and POPAI a little easier in identifying format/content standards for Digital OOH.
More info after the break:
May
12
E-Ink’s Thinner, More Flexible, Non-Rectangular Solutions
Filed Under Digital Signage | Leave a Comment
Engadget has a nice little piece on E-Ink.
Apparently they’ve released a next-gen version of their thin flexible display technology that allows you to customize the shape into whatever designs you want.
I started playing with e-ink products (and the like) about 3-4 years ago. Folks have been watching E-Ink for a while waiting for A.) prices to come down and B.) additional capabilities to be available in their technology.
Nice to see (Engadget says the same) that they’re starting to bring these capabilities into the mainstream! Great semi-permanent signage opportunities available when prices drop a bit more.
