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Microsoft Surface Hits Digital OOH Retail Bigtime

Filed Under Digital Signage 

Engadget has a post today on the Surface that they announced a looong time ago via a quirky demo with Bill Gates.

Turns out AT&T, who has been doing some innovative stuff in retail in the past year or two, is the first real retailer to give’er a go at integrating Microsoft’s tool into their stores.

According to Engadget, it’s a 4 city launch.  Kinda cool looking little toy.

 surface

You can check out other pictures over at Engadget

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3 Responses to “Microsoft Surface Hits Digital OOH Retail Bigtime”

  1. Lead Research » 4th April - OneLan’s new software on April 4th, 2008 2:21 am

    [...] Launches New Digital Signage Channel For Hospitals   POPAI Digital Standards Committee Meeting Microsoft Surface Hits Digital OOH Retail Bigtime Video: AT&T’s Surface makes comparing phones, transmitting illnesses a breeze Microsoft [...]

  2. Jason on April 26th, 2008 1:00 am

    Hey Rob,

    I had a chance to visit an AT&T Wireless Store on the launch day for the Surface. Here’s my overly long recap:

    http://retailgeek.com/2008/04/20/ms-surface-goes-live-in-att-wireless-stores-a-first-hand-account/

  3. Rob Gorrie on April 26th, 2008 3:52 pm

    thanks Jason!

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