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For those of you who missed it, Digital Signage Today just released their most recent Special Report on the next 5 years of Digital OOH.

It’s a pretty thorough publication.  They’ve done a good job at trying to cover all aspects of the marketplace going over the basics and then deeper into specific verticals. 

At the very end is a great collection of industry experts who go over their thoughts for the next 5 years of the industry and what to watch for.  The only heads up I have to give is that I’m among them :)

Have fun.  Good read and well done to the folks at DSToday!

Download Publication Here

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2 Responses to “DigitalSignageToday.com: Digital Signage and the Next 5 Years”

  1. Lead Research » 31 March - The next 5 years….. on March 31st, 2008 1:15 am

    [...] Etten’s  Digital Signage Clippings   DigitalSignageToday.com: Digital Signage and the Next 5 Years   Week Ahead    BA cancels Terminal 5 ad campaign amid chaos   Singapore airport seeks magic [...]

  2. Digital OOH Ads, Audience and Content | Rob Gorrie's >> Advertise Here!! on April 2nd, 2008 9:29 am

    [...] remarkably similar to what I’ve been mouthing off about for a while.  You can read it in Digital Signage Today’s segment that I wrote. As a comparison, Digital OOH has unique dwell times, loop lengths, OTS options that are much like [...]

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