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Mar
23
Challenges, Opportunities and Trends in Selling Digital OOH Ads
Filed Under Advertising, Digital Signage
Time to get back on the horse again. Between DSE, travel back and forth to Chicago, NYC and Toronto and GlobalShop I’ve had very little in the way of time to get to posting. Now that I’ve spent Easter weekend catching up (read: entering all my receipts and answering delinquent emails) it’s time to get back on the horse.
MEDIA PURCHASE DYNAMICS
I’ll start with a simple one. Back at DSE, I was asked to put together a quick presentation on challenges, opportunities and trends that I saw for 2008. Unfortunately, it never made it into the binder at the show so I thought I would repost it here for all of you.
Ignore the ADCENTRICITY fodder in there. It’s just for overview. The meatier stuff is later on
Basically, it’s a quick view to commentary and things that I’ve seen happening as a starter for newer networks. The idea is to get across some of what I hear from agencies (note: not always the same as selling Network direct or as a rep firm), some places to focus for networks for (potentially) faster sales results and some of what I think is/may happen through 2008. Note that this is all just my opinion and based on that…take it with a grain of salt 
It also highlights some of the common objections you may hear that you should be prepared for if you’re approaching agencies for ad dollars.
You can find the presentation here DSEPresentation2008
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