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Mar
28
DigitalSignageToday.com: Digital Signage and the Next 5 Years
Filed Under Advertising, Digital Signage, Mobile, Tools, metrics | 2 Comments
For those of you who missed it, Digital Signage Today just released their most recent Special Report on the next 5 years of Digital OOH.
It’s a pretty thorough publication. They’ve done a good job at trying to cover all aspects of the marketplace going over the basics and then deeper into specific verticals.
At the very end is a great collection of industry experts who go over their thoughts for the next 5 years of the industry and what to watch for. The only heads up I have to give is that I’m among them 
Have fun. Good read and well done to the folks at DSToday!
Mar
23
Blatant Consumer Abuse?
Filed Under Advertising, Digital Signage, humor | 1 Comment
There’s blatant abuse of consumer attention/captive moments and then there’s REALLY blatant abuse of captive time. A recent Air Canada flight just took the cake for me - note this is just my opinion but read on.
Now, I’ve got to give it to Air Canada, they’ve got a pretty slick little interface set up in their new planes. Great touch screen, responsive, decent content (although they need some more). What they’ve done to make money in between a consumer mindlessly pushing buttons and consuming content is to add customized pre-roll to the front of the content wheel. As a consumer, I expect this. You give me free content, I will watch ads. I haven’t resigned myself to it - I’m actually completely accepting of it….within reason.
When I hear pre-roll, I usually think 1 ad, maybe 2….3 at the most. Specifically to captive networks that aren’t TV, I also expect them to be 15 seconds’ish.
So I was awestruck when I started playing around with their system and found that their TV/Signage Pre-Roll Maxes Over 3 Minutes!
Mar
23
Challenges, Opportunities and Trends in Selling Digital OOH Ads
Filed Under Advertising, Digital Signage | Leave a Comment
Time to get back on the horse again. Between DSE, travel back and forth to Chicago, NYC and Toronto and GlobalShop I’ve had very little in the way of time to get to posting. Now that I’ve spent Easter weekend catching up (read: entering all my receipts and answering delinquent emails) it’s time to get back on the horse.
MEDIA PURCHASE DYNAMICS
I’ll start with a simple one. Back at DSE, I was asked to put together a quick presentation on challenges, opportunities and trends that I saw for 2008. Unfortunately, it never made it into the binder at the show so I thought I would repost it here for all of you.
Ignore the ADCENTRICITY fodder in there. It’s just for overview. The meatier stuff is later on
Basically, it’s a quick view to commentary and things that I’ve seen happening as a starter for newer networks. The idea is to get across some of what I hear from agencies (note: not always the same as selling Network direct or as a rep firm), some places to focus for networks for (potentially) faster sales results and some of what I think is/may happen through 2008. Note that this is all just my opinion and based on that…take it with a grain of salt
It also highlights some of the common objections you may hear that you should be prepared for if you’re approaching agencies for ad dollars.
You can find the presentation here DSEPresentation2008
