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Feb
19
NBC Universal Rolls Up Licensing
Filed Under Digital Signage, Mobile
NBCU has made another move that MAY impact the Digital Signage and mobile spaces.
Mediapost had a piece on how NBCU has decided to take back ownership of its TV licensing and merchandising businesses.
NBC UNIVERSAL TV GROUP IS taking back its licensing and merchandising responsibilities for its TV properties. A new unit, NBC Universal Television DVD, Music and Consumer Products Group, will assume responsibility for all global licensing and merchandising of NBC Universal television properties, as well as the NBC Universal television catalog.
Given all the changes in direction/scope/business/markets and the revenue hit that the networks have taken this year (and that will ripple into next couple) due to the strike, makes me wonder if they aren’t taking it back to try and squeeze margins out of the business by licensing to mobile, web and Digital OOH networks they’ve started to work with.
I don’t know a lot about the licensing business, although a good friend ran the licensing division of an ad company and MAN did he make a lot of money.
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