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Feb
10
Just got a neat hit off of the AD CULT blog.
Philips released an LCD called Aurea that has 125 LED lights embedded in the bevel/frame of the actual LCD unit itself. The technology itself is called ambiLight. It basically syncs the color of the LEDs with the colors in the picture. It creates quite the effect.
I’m sure it’s not yet in their commercial Digital OOH products as of yet but you could integrate this quite well into ambient captive environments for enhanced dramatic effect. I think bar/club/restaurant networks could use them for especially powerful engagement.
Check out the promo site here
On another note, apparently Philips coughed up about 50 million euros on the marketing campaign.
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One Response to “Integrated Ambient Light on Digital Signage”
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Very cool indeed…I think this is the year for breakout merchandising elements for digital signage networks that include ambient lighting, and branded fascia and shrouds. Making a network as aesthetically pleasing to the venue is sometimes as important as the content itself.