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Ideacast Promo Video - More (Well Done) Humor For The Digital Signage Masses
Filed Under Advertising, Digital Signage, humor
Ah memories…
It seems like only yesterday that I was a young punk in the late 90s watching hilarious Internet company advertisements for every single new type of service under the sun. That was the stage that the media folks were jumping ship from every ad company in Manhattan to join this new “Interweb” thing and see if they could make their mark and their millions. It was such a fun time because even back then, advertising creativity had seemed to stagnate a little and these young companies infused a level of satire into the media biz again which made watching ads kinda fun again.
Everyone I knew in the Internet and ad business was fixated with adcritic.com (which despite bandwidth issues could have become the original YouTube till it ran out of money) which is now defunct from the original masterpiece. Ad Critic ran all of the ads it could find from all over the world…and some of them were classics
So it’s nice to see that some folks have “upped their game” in promoting and selling Digital Signage to the masses. The fine folks over at ideaCast have put together some fun ads on the relevance of today’s TV medium in the current media environment.
Interestingly, I found the reference to the ads on Mediapost which referenced it as being played during the superbowl and gave it rave reviews:
And how about that IdeaCast spot? Here was an ad within an ad, playing on Joe Namath’s famous Noxzema commercials. A guy getting shaving cream smeared on his face looks out from the TV screen and notices his viewer — Tom, I think — isn’t in the room. Off he goes on a lonely search for his demographic target, the guy who wasn’t there when he was pitching the shaving cream. Brilliant.
…but I don’t seem to remember it (maybe I left the room 
)Â and didn’t find it on the MySpace Superbowl ads page after a quick look
I wrote about ideaCast back in November when I was in New York. The previous post can be found here
Unfortunately I couldn’t embed the video (it may be on YouTube)Â but you can find it on their web site by clicking on commercials in the bottom left corner of their site (Look for “commercials” )
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