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Jan
18
I’m not sure how I missed this one but with all of the attention on ad models on Digital Signage lately I thought I’d bring it to the forefront for Networks who are interested in ad based Digital OOH.
Digital Signage Today has released a 47 page paper on Advertising on Digital Signage / Digital OOH entitled (whoda thunk it) “Advertising with Digital Signage”
The whitepaper was sponsored by AdFlow Networks.
I offer up as a disclaimer that I am quoted in this but fellow blogger Bill Gerba and a few others are as well.
The guide covers models, measurement info, building the network, selling tips and research. Fairly decent overview for the uninitiated and the initiated alike.
The entire whitepaper can be downloaded here.
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