NBCU Continues to Expand Digital OOH Network

Filed Under Advertising, Digital Signage

Well, well. NBC definitely isn’t sitting down and waiting for the results of its Upfront today to keep NBC Everywhere (The name of its Digital OOH Division) moving forward.

Mediapost is reporting that they signed TUN (The University Network) today and will also be fronting ideaCast (health club network) today in the Upfront.

Per Mediapost:

Under the arrangement, NBCU will provide short-form clips (90 seconds or less) from shows ranging from “Late Night with Conan O’Brien” to “The Office” to news features focusing on the presidential campaign and issues germane to college kids. NBCU content will be provided daily, and can be customized for specific markets. So, local stations owned by NBC can provide weather, news and sports information in their respective areas.

As I’ve said before, NBC it’s an open question as to whether NBC sees this more as an ad sales channel or a Content Distribution deal to get more people watching its shows. But good for both Networks to get them on board for sales. Congrats guys!

No word on if this is exclusive.

SeeSaw Networks had announced this deal months ago but somehow I think NBC will get more press out of it.

On the Upfront News. I was interested to see that they did drag out some relatively senior folks to represent the upfront:

NBCU executives serving as “hosts” at today’s event include John Wallace, who oversees the 10 NBC-owned stations as president of the local media division; Marianne Gambelli, president of NBC network sales; and Mark French, who heads NBC Everywhere and spearheads deals with the likes of IdeaCast. Beth Comstock, president of NBCU Integrated Media, is the highest-ranking executive in the lineup of hosts.

The full article is here