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Jan
24
POPAI Digital Signage Awards - Extension to Feb 1
Filed Under Advertising, Digital Signage, Event | 2 Comments
This is a knockoff post of of Bill’s but since I’m one of Bill’s lackeys on the awards committee and a judge, I wanted to get this out to more folks.
POPAI is about 70 years old and has been the major awards presenter (and association) in the retail industry for some time. The award judging and ceremony is 
in Chicago at GlobalShop, which is THE industry event for retail solutions and creativity - maybe after the NRF.
Anyhoo…They’ve created a new award for Digital Signage, recognizing excellence and creativity in our field. per their site:
Digital Signage is a network of digital displays that are centrally managed and addressable for targeted information, entertainment, merchandising and advertising.
Each year, the industry’s best will vie for top honors in the Digital Signage Awards contest. This contest highlights and acknowledges excellence in retail digital signage. As we recognize the importance of this emerging media to marketing and advertising strategy, POPAI’s Digital Signage Awards contest will help raise the standards in digital signage. The 2008 Digital Signage Awards will prove to be both exciting and innovative.
If you’ve got something to show off, Go here and download the entry form. Entries are due Feb 1.
…and yes…it’s pathetic but Bill & Ted’s Excellent adventure wasn’t an accident….right Gerba? 
Jan
23
Toronto Digital Signage Mixer Update - January 24th, 2008
Filed Under Digital Signage, Event, Social Networking | Leave a Comment
A reminder to all those in Toronto, surrounding area, or just visiting from out of town to kick me in the arse for my 13th birthday, that 2008’s first Toronto Mixer is upon us.
This one gets started tomorrow and is hosted by Broadsign and Artisan.
Details:
Where: Six Steps, Downtown Toronto - 53 Colbourne Lane
When: Jan 24th, 6:30 - whenever
Looking forward to seeing y’all!
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Jan
18
Digital Signage Advertising Model Guide
Filed Under Advertising, Digital Signage, metrics | 1 Comment
I’m not sure how I missed this one but with all of the attention on ad models on Digital Signage lately I thought I’d bring it to the forefront for Networks who are interested in ad based Digital OOH.
Digital Signage Today has released a 47 page paper on Advertising on Digital Signage / Digital OOH entitled (whoda thunk it) “Advertising with Digital Signage”
The whitepaper was sponsored by AdFlow Networks.
I offer up as a disclaimer that I am quoted in this but fellow blogger Bill Gerba and a few others are as well.
The guide covers models, measurement info, building the network, selling tips and research. Fairly decent overview for the uninitiated and the initiated alike.
The entire whitepaper can be downloaded here.
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Jan
16
Well, well. NBC definitely isn’t sitting down and waiting for the results of its Upfront today to keep NBC Everywhere (The name of its Digital OOH Division) moving forward.
Mediapost is reporting that they signed TUN (The University Network) today and will also be fronting ideaCast (health club network) today in the Upfront.
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Jan
11
Digital Signage Mac Spoof
Filed Under Advertising, Digital Signage, Event, humor | Leave a Comment
Well at least SOMEONE has a sense of humor about the Digital OOH industry.
Found this across the pond on Adrian’s site yet again.
Screen Expo Europe has put together a nice little spoof page to promote their upcoming event based on the oh so famous Mac/PC ads.
Good for a giggle and worth sending around to folks who still don’t understand why you left your old job with traditional media to jump into the Digital OOH game
There’s 2 spots currently up and 2 more to come.
This reminded me of another great post from the summer in the same light:
Jan
7
Demographics, Behaviour and the Almighty Metric in Digital Signage
Filed Under Advertising, Digital Signage, metrics | Leave a Comment
Adrian Cotterill’s recent article on measurement reminded me that I wrote an article back in December that I never got around to posting. I figured now might be a good time to get on that.
My comments and reiterations to his post are here
The metric and measurement business really is something else when you stop and take a look at it. On one hand, the agencies demand it to support and rationalize their buying decisions to the brands they service (i.e. if they are questioned on why they bought XYZ media, they can point to a study that supports the decision) while on the other hand, generally cut the numbers in half when making planning/buying decisions (i.e. if the numbers are exagerated, automatically reducing them on principle double guarantees that they made a responsible media investment)
I found a fun article on mediapost entitled “Demolish the Demo” which was so poignant I decided it might be a good conversation piece. The piece was written by Joe Mandese. Apparently, I must like this guy because usually when he writes, I have something to say about it :) I might have to meet him one of these days. Joe’s comments were surrounding TV and Google and Google’s tepid march into trying to sell traditional media and create a dashboard for advertisers to ultimately fine tune everything they do with regards to media planning and buying - especially in a way that doesn’t bastardize media, make it a commodity and sellable as remnant inventory. If you’ve read the chatter out on the net recently, you’ll know that Tim Armstrong’s recent presentation at the UBS media conference saw them shy away from saying how soon they’d be ready to attack this animal. Whether or not you believe him on their timing or not is something entirely different :)
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Jan
7
Daily DOOH Measurement Post Response
Filed Under Advertising, Digital Signage, metrics | Leave a Comment
Adrian Cotterill is an Exec in the Digital OOH space in the UK and runs a Blog called the Daily DOOH which can be found here
He had a nice little post that many will find quite interesting in helping to understand measurement for sales purposes. The post can be found here.
The highlights are basically targeted to let folks understand how much they should be spending on the audience measurement of their network relative to the spend of other media. The basic results:
Jan
4
NBC Upfront Part II
Filed Under Advertising, Digital Signage | 4 Comments
I was thinking about NBC’s upfront announcement a little more today and this is really not making a lot of sense to me and I doubt it will to advertisers either.
The Upfront market exists so that advertisers (and in many cases media agencies) can get together and ”bid” on in-demand advertising spots during shows which are or which may be hits on Network TV throughout the year.
Ultimately, the entire Upfront System is based on the IN-DEMAND CONTENT that draws audiences to watch those shows.
This may sound catty but
1.) NBC’s content on Digital Signage isn’t exactly legendary or winning awards
2.) Their content is rarely truly relevant to the audiences they serve (no, repurposed and transcoded TV wheels of news, weather, sports aren’t relevant)
3.) While many of the large Media Companies like NBC like to think that their name and logo validates a Network, I don’t believe it does
4.) It’s not like people flock to stand for hours watching NBC content like it’s Digital OOH’s American Idol
5.) There is not an “overwhelming” demand yet for Digital Signage inventory. Many networks are working hard to sell ad space but very few are “sold out”
If there isn’t overwhelming consumer demand (yet) for the content on the various networks and there is small but growing demad from the agencies and brands, then NBC is trying to create artificial demand for the inventory and/or trying to show the folks they resell advertising for that they are truly working in their interest by getting them front and center (which honestly is a good thing). Ultimately, the above comments kinda defeat the purpose of having an upfront
Is it just me or does this look a little like grasping at straws? I respect the fact that NBC is trying to kickstart this division of their company, this brings a lot of attention to the industry and maybe I’m dumb but I think media buyers have reason to be quite critical of this upfront and I’ll be very impressed if they do well (and I get to see the REAL numbers - which will likely not be released). I do hope this helps out their Network partners.
UPDATE: Jan 14, 2008 - Bill Gerba has summarized a lot of the discussion on his and my blog on his more heavily visited wirespring blog which can be found here
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Jan
3
NBC Universal Staging Out Of Home Upfront
Filed Under Advertising, Digital Signage, metrics | Leave a Comment
In what is a relatively predictable move on NBC’s part after all of their “feather ruffling” this year in partnering, rep’ing or acquiring, they are using their considerable might to stage a Digital Signage upfront to about 200 media buyers in Studio 8H. Should be neat to see how it plays out.
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Jan
3
First Toronto Digital Signage Mixer of ‘08 Announced - Jan 24th
Filed Under Digital Signage, Event | 1 Comment
It seems somewhat appropriate, given the month I’ve “taken off” from writing, that my first post of 2008 is to announce the first Toronto Digital Signage Mixer of 2008.
Dave Haynes at Broadsign and Stephen Ghigliotty over at Artisan have stepped up as the hosts this time around.
Details:
Where: Six Steps, Downtown Toronto
When: Jan 24th, 6:30 - whenever
Looking forward to seeing all who can make it.
Cheers and Happy New Year. I’ll be back posting away soon….
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