Nov
29
A Wayback Measurement Throwback on Digital Signage and the Internet
Filed Under Advertising, Digital Signage, metrics
I couldn’t help but smile when I accidentally ran across this post on the Association of Canadian Advertisers’ web site from September 16, 2000!!!
It just goes to show – the more things change, the more they stay the same:
Toronto – September 16, 2000 – The Association of Canadian Advertisers, the Canadian Media Directors’ Council and the Institute of Canadian Advertising jointly contend that the lack of third-party audits is seriously hindering the Internet’s development. “Until we see audits from objective, third-party sources, the Internet’s credibility as an advertising medium will be compromised,” says Terry Sheehy, Senior Vice President and Media Director of Starcom Canada, a wholly-owned subsidiary of Leo Burnett Co. Ltd. in Toronto, and President of the Canadian Media Directors’ Council. “It’s time our industry assumed responsibility for new-media auditing procedures.”
Given the recent jabs and comments from the ad industry on this one, I thought the timing was perfect. 7 years later and we still haven’t learned anything 
The full link to the article is here
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One Response to “A Wayback Measurement Throwback on Digital Signage and the Internet”
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great find. and you’re totally right… we’re still dealing with growing pains of the industry 7 years later, and I don’t see the conversation ending any time soon…
and, well, that’s a good thing.