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Nov
22
Stu Armstrong from Digital View/EnQii.com passed this along to me and, after I posted yesterday on the continued growth of Outdoor revenue, I figured, as did Stu, that it was a worthwhile Thanksgiving message. (Site requires registration and man was it a pain to sign up for that site)
Wise Marketer re-posted a top 10 list of marketing trends for 2008 written by Drew Neisser, CEO for US-based experiential marketing agency Renegade.
While a lot of the list is alternative approaches, his comments were geared to highlight the items that may be worth considering as part of a marcom plan next year. Digital Signage/DOOH came in at number 2:
In 2008 marketers should avoid over-hyped opportunities and focus instead on measuring their campaigns’ success, one satisfied customer at a time, according to Drew Neisser, CEO for US-based experiential marketing agency Renegade.
Neisser has published a ‘top ten’ of marketing industry trends that will be worth considering during the coming year, including:
Ads in the great outdoors
This year’s surprise was the rebound of out-of-home advertising, growing faster than any channel except the internet. Outdoor reinvented itself as a technology-rich means of engaging, entertaining and educating commuters. Mini Cooper tested RFID-activated billboards with personalised messages aimed at Mini drivers, a customised approach that linked old (outdoor) with new (online) transforming an integrated media platform into a cult-building club. So called “narrowcasting” video networks continue to sprout, enabling marketers to put their messages in front of selective targets - from health clubbers, to deli shoppers, movie-goers and pet owners to elevator riders. Innovations like these will drive out-of-home advertising to new heights.Thanks Stu!
Rob Gorrie, 
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