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Nov
21
Outdoor $s Keep On Trucking…
Filed Under Advertising, Digital Signage
A nice little rosy piece of news for you on this lovely Wednesday:
Mediapost’s article from last Friday:
DEMAND FOR OUTDOOR ADVERTISING INVENTORY continues to outpace the overall media marketplace. According to estimates released this week by the Outdoor Advertising Association of America, ad spending on outdoor media rose 6.1% during the third quarter of 2007. The estimate is based on revenue figures are collected in aggregate each month by certified public accountants Miller, Kaplan, Arase & Co., LLP and used by the Outdoor Advertising Association of America, in combination with other sources, to release industry revenue information on a quarterly basis.
This is a jump of 1% from the last time I reported this wherein it was up 5.1%. My how things change in 2 months.
And again, as per the last time, Digital OOH and alternative media needs are fueling this.
Now if only I could get these frequent good news updates on Shopper Marketing Stats too…It would give me a good market size picture that I could statistically analyze.
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