A Good Supporting Case For Digital Signage Ads in Malls

Filed Under Advertising, Digital Signage

The folks at Neo Advertising, Ad Space, Hartford, Fokus and a handful of others are going to love this.

According to Online Media Daily:

A new study finds that teens would rather go to the mall with friends to shop than buy things online. What they do use the Internet for is window shopping, relying on it more than any other source for figuring out what to do with all that allowance: 65% say they learn about “cool new products” on the Internet, compared to 62% from friends, 54% from TV ads and 48% from magazines.

In addition:

95% of teens 13-17 prefer shopping in malls and stores…wow

So basically, they do quick pre-shops on the Net, finding out about new products.

One of the most interesting quotes to me was:

What’s important for marketers to understand, Friend says, is that for most teens, shopping is a purely social experience, with 84% of teens saying they will shop with others. (Of those, 74% say they prefer to shop with their friends, versus 26% who say they would rather shop with their parents.) And a stoic 16% shop alone.

The companies that run mall networks have a great opportunity to jump all over this. On the content front, if you can understand and exploit (bad word…I know) the social nature of their shopping and add to it with some form of social content, you’ve got a great opportunity to get them more involved in your screens and venues, spending more time with your medium.

the full article is here: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=71142