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Nov
29
A Wayback Measurement Throwback on Digital Signage and the Internet
Filed Under Advertising, Digital Signage, metrics | 1 Comment
I couldn’t help but smile when I accidentally ran across this post on the Association of Canadian Advertisers’ web site from September 16, 2000!!!
It just goes to show - the more things change, the more they stay the same:
Toronto - September 16, 2000 - The Association of Canadian Advertisers, the Canadian Media Directors’ Council and the Institute of Canadian Advertising jointly contend that the lack of third-party audits is seriously hindering the Internet’s development. “Until we see audits from objective, third-party sources, the Internet’s credibility as an advertising medium will be compromised,” says Terry Sheehy, Senior Vice President and Media Director of Starcom Canada, a wholly-owned subsidiary of Leo Burnett Co. Ltd. in Toronto, and President of the Canadian Media Directors’ Council. “It’s time our industry assumed responsibility for new-media auditing procedures.”
Given the recent jabs and comments from the ad industry on this one, I thought the timing was perfect. 7 years later and we still haven’t learned anything :)
The full link to the article is here
Nov
29
What a Digital Signage Mixer!
Filed Under Digital Signage, Event | 4 Comments
Last night’s mixer was a great success. Great people and a great turn out.
Thanks need to go to Jeff White, Jory Lane and the crew at Blast Media Network for providing the space at the Loose Moose and to Doug Munroe, John Henderson, Lang Moffat and Bernie Shimkovitz of Ingram Micro for providing the very spiffy door prize of 26″ LCD Screen with built in DVD player.
Liz Galvin of Venue Vision walked away with the new TV. Congrats Liz!
Tons of folks from all walks of the industry showed up. Some of the companies include: Alchemy, Artisan (Kris Matheson just won Digital Signage Man of the year so he couldn’t be there 
), my crew from ADCENTRICITY, AdVision, URHereTV, Showcase Media, Neo Advertising, POPMedia, Vertigo, DDC, Fifth Window, Alliance Financing, Gel Communications, TTX and a few others.
Thanks to all for making the final Digital Signage Mixer such a great success! Many good things to come for 2008!
Nov
28
Reminder: Toronto Digital Signage Mixer Tonight
Filed Under Digital Signage, Event | Leave a Comment
Just a quick reminder that the Toronto Digital Signage Mixer is tonight!
WHERE: The Loose Moose - 146 Front St. W. - Toronto
WHEN: Wed. November 28th - 6:30PM to ?
Hope to see you there!
Nov
22
The final Digital Out-Of-Home Mixer of the year set to be a good one!!
To end a great year with bang - BLAST MEDIA, INGRAM MICRO and ADCENTRICITY have come together to co-host the event. So bring your colleagues, associates, industry partners and that guy down the hall who no-one really knows what he does to Mix & Mingle over a libation or two.
WHERE: The Loose Moose - 146 Front St. W. - Toronto
WHEN: Wed. November 28th - 6:30PM to ?
BONUS: There will also be door prizes including a whopper from an Ingram Micro Elf! Can you guess what it is?
Nov
22
Stu Armstrong from Digital View/EnQii.com passed this along to me and, after I posted yesterday on the continued growth of Outdoor revenue, I figured, as did Stu, that it was a worthwhile Thanksgiving message. (Site requires registration and man was it a pain to sign up for that site)
Wise Marketer re-posted a top 10 list of marketing trends for 2008 written by Drew Neisser, CEO for US-based experiential marketing agency Renegade.
While a lot of the list is alternative approaches, his comments were geared to highlight the items that may be worth considering as part of a marcom plan next year. Digital Signage/DOOH came in at number 2:
In 2008 marketers should avoid over-hyped opportunities and focus instead on measuring their campaigns’ success, one satisfied customer at a time, according to Drew Neisser, CEO for US-based experiential marketing agency Renegade.
Neisser has published a ‘top ten’ of marketing industry trends that will be worth considering during the coming year, including:
Ads in the great outdoors
This year’s surprise was the rebound of out-of-home advertising, growing faster than any channel except the internet. Outdoor reinvented itself as a technology-rich means of engaging, entertaining and educating commuters. Mini Cooper tested RFID-activated billboards with personalised messages aimed at Mini drivers, a customised approach that linked old (outdoor) with new (online) transforming an integrated media platform into a cult-building club. So called “narrowcasting” video networks continue to sprout, enabling marketers to put their messages in front of selective targets - from health clubbers, to deli shoppers, movie-goers and pet owners to elevator riders. Innovations like these will drive out-of-home advertising to new heights.Thanks Stu!
Rob Gorrie,
Nov
21
Outdoor $s Keep On Trucking…
Filed Under Advertising, Digital Signage | Leave a Comment
A nice little rosy piece of news for you on this lovely Wednesday:
Mediapost’s article from last Friday:
DEMAND FOR OUTDOOR ADVERTISING INVENTORY continues to outpace the overall media marketplace. According to estimates released this week by the Outdoor Advertising Association of America, ad spending on outdoor media rose 6.1% during the third quarter of 2007. The estimate is based on revenue figures are collected in aggregate each month by certified public accountants Miller, Kaplan, Arase & Co., LLP and used by the Outdoor Advertising Association of America, in combination with other sources, to release industry revenue information on a quarterly basis.
This is a jump of 1% from the last time I reported this wherein it was up 5.1%. My how things change in 2 months.
And again, as per the last time, Digital OOH and alternative media needs are fueling this.
Now if only I could get these frequent good news updates on Shopper Marketing Stats too…It would give me a good market size picture that I could statistically analyze.
Nov
20
A Good Supporting Case For Digital Signage Ads in Malls
Filed Under Advertising, Digital Signage | Leave a Comment
The folks at Neo Advertising, Ad Space, Hartford, Fokus and a handful of others are going to love this.
According to Online Media Daily:
A new study finds that teens would rather go to the mall with friends to shop than buy things online. What they do use the Internet for is window shopping, relying on it more than any other source for figuring out what to do with all that allowance: 65% say they learn about “cool new products” on the Internet, compared to 62% from friends, 54% from TV ads and 48% from magazines.
Nov
19
There’s been a lot of interest recently from a number of media publications and media professionals in the DOOH space. I’ve always been a “Don’t bring me problems, bring me solutions” type of guy and so it’s great to see the focus of a number of the articles/opinions shift from purely critical to “questioning” (looking for answers) or “defining” (attempting to solution define)
Jason Brown, who is president of sales and marketing for ideaCast out of Chicago does just this with his recent editorial on ROI in Mediapost. He attempts to give some ROI evaluation criteria to buyers and planners as a starting point based on his experience with his network. ideaCast is a network of Digital Signage in Gyms based out of Chicago who have National Cinemedia as a backer.
Nov
18
New York, New York - The Pitch For Outdoor
Filed Under Advertising, Digital Signage | Leave a Comment
This post from Media Daily is so timely, it’s incredible.
I’m in New York and have been for some time. I finally got the chance to go for a real “walkabout” today. While I’ve seen a ton of Digital Signage while here, I really haven’t been able to spend enough time to take it all in so it was nice to put some dedicated time to the mission.
From gyms to bars to salons to subways to taxis to pharmacies, it seems New York is on a mission to put digital signs of all shapes and sizes, pretty much anywhere. Most of what I saw was surprisingly well placed and relevant, which is a really positive sign, from my point of view. I wouldn’t have a problem supporting the placements or venues that I saw - they were mostly As and Bs…
Nov
16
Advertising won’t bail out (all) Web 2.0…or Digital Signage
Filed Under Advertising, Digital Signage | Leave a Comment
Amazing how travel schedules can disrupt your life. Montreal and New York have kept me very occupied and completely unable to sit down for 10 minutes to write. I’ve now got a backlog of articles that I have to get through…apparently I like creating work for myself.
FYI, in NYC until the the 21st so if you’re in town and want to meet up, send me an email at rob {@} adcentricity.com.
There was a poignant article in the Financial Times about Publicis’ CEOs’ comments at the Monaco Media Forum last week. I was directed to it after reading a post from Kevin McCauley over at odwyerpr. His comments were directed at the Web 2.0 crowd and the seemingly endless releases of products, acquisitions and hype in that space but are just as relevant to our industry.
Basically, Maurice Levy said
“don’t expect advertising revenue to bail out a lot of Web 2.0 companies and create your revenue model/opportunity. There’s just not enough ad money to go around.”
